We find where your store is
invisible in search and AI answers

The audit is free, and it is the one thing that is yours to keep whether or not you work with us. After it, we scope a build-and-run engagement against the single biggest visibility leak the audit ranked, so pricing maps to the size of the organic and AI-visibility problem we are closing, not a fixed package. You see the leak in dollars before you commit to anything.

AEO is answer engine optimization, getting your store cited by ChatGPT, Perplexity, Claude and Google AI Overviews instead of just ranking blue links. It matters because AI referral traffic to US retail jumped roughly 1,200% year over year and those shoppers convert higher, while AI Overviews quietly cut organic clicks. If AI cannot read and cite your catalogue, you are invisible in a channel that is growing fast.

It is worth it when there is a real visibility leak to close, and most stores have one. Organic is about 43% of how shoppers find you, AI Overviews are eroding those clicks, and a parallel AI channel is growing fast. The free audit tells you the dollar figure for your store before you spend anything, so you are not betting on a guess.

Traditional agencies hand you a deck and a backlog of tickets. kratt runs the audit to rank your leaks in dollars, then builds, hosts and runs the fix on both classic search and answer engines, on the stack you already pay for. One team does the strategy and the shipping, in days rather than the months a report-and-handoff cycle takes.

We cannot promise a specific engine cites you on a given day, no honest operator can. What we can do is the work that makes citation possible: clean Product, Offer, FAQ and Review schema, an llms.txt, and answer-shaped content that resolves shopping questions directly. Cited brands earn roughly 35% more clicks, so we build for that and track which queries you start showing up on.

They change it, they do not end it. Around 60% of searches now end without a click and AI Overviews cut organic CTR sharply, but shopping queries are less affected than informational ones, and being the cited brand wins back clicks. The play is to defend the commercial terms that still send orders and to get cited where AI summarizes the rest. The audit shows you which is which for your store.

Yes, that is the normal starting point. Most stores have duplicated category copy, missing or broken structured data, and a catalogue that AI crawlers cannot parse. Fixing that is the build, and the audit works off whatever you have today, even if it is messy. We start with the pages that move the most money.

Days, not months. Because we build on the stack you already run and start with the single highest-dollar visibility leak the audit found, the first fixes, technical foundations, schema, the priority content cluster, usually ship in the first weeks, then we expand across the catalogue from there.