Your buyers ask ChatGPT before they ask you
AI SEO + AEO makes sure the answer is your product
B2B software buyers now start in answer engines and AI Overviews, not a blue-link SERP. We rebuild your technical foundations, topical clusters, and structured data so classic search ranks you and ChatGPT, Perplexity, Claude, and Google AI cite you by name. The free audit ranks where your pipeline leaks in dollars first.
What the open loop is costing you.
The conservative numbers below are pulled from kratt's audit data and published industry research for SaaS. Every leaky channel here is a competitor's win.
- · Averi B2B SaaS Citation Benchmarks / PRNewswire, March 2026: 73% of B2B buyers use AI tools in purchase research (680M+ citations analyzed)
- · Powered by Search, B2B SaaS SEO Statistics 2025: organic search ~44.6% of B2B revenue
- · Search Engine Journal, 2025 field study: AI Overviews cut organic clicks ~38%; Seer Interactive, Sept 2025: up to 61% CTR drop on AIO queries
- · Previsible, CAC Comparison Paid vs SEO 2025: SEO ~$31/lead vs PPC ~$181/lead
- · Gartner forecast: organic search traffic to websites down 50%+ by 2028 as generative AI search scales
Wired into the tools you already run.
We wire AI SEO + AEO into the stack you already run. Content ships into your existing CMS, schema and llms.txt deploy on your real site, and we track classic rankings in Search Console alongside answer-engine citations in ChatGPT, Perplexity, and Google AI so wins map back to CRM pipeline, not vanity traffic.
Four playbooks shipping in week one.
Each playbook is shippable within audit in days of kickoff. Most SaaS clients start with the first two and add the rest in weeks 2–4.
Win the category query in answer engines
We build citation-ready comparison and best-of pages, structured FAQ and product schema, and an llms.txt so ChatGPT, Perplexity, Claude, and Google AI quote your product when buyers ask 'best tool for X', not just your incumbent competitor.
Target citations on your top 20 buying-intent promptsRebuild topical clusters that survive zero-click
We map your category into pillar and supporting clusters with answer capsules at the top of every page, so you capture the demos that still click through and get cited on the queries that no longer do.
Clusters built around bottom-funnel, demo-intent termsFix the technical foundation buyers and crawlers hit
Core Web Vitals, indexation, internal linking, and rendering so both Google and AI crawlers can actually read and trust your site, the unglamorous base most SaaS marketing sites quietly fail.
Core Web Vitals and crawl health to passingTurn product docs and changelog into a citation engine
We restructure docs, glossary, and release notes into machine-readable, citation-ready content so technical buyers and the AI tools they use surface your answers, lowering blended CAC over time.
Docs and glossary made AEO-ready and crawlableReal numbers from a real operator.
Illustrative: a Series A SaaS invisible in ChatGPT for its own category
What it costs, without the dance.
No fixed price list. We start with a free AI audit that ranks where your SaaS pipeline leaks in dollars across classic search and answer engines. If the recoverable revenue is real, you move to a hosted monthly retainer scoped to that audit, where kratt builds, hosts, and runs the SEO and AEO systems. The audit is the only deliverable that is yours to keep no matter what you decide.
Five things SaaS operators ask first.
The questions every SaaS prospect asks on the first call. Answers in writing so you can decide before booking.
How much does AI SEO + AEO for SaaS cost?+
It starts with a free AI audit that ranks where your pipeline leaks in dollars, so you see the recoverable revenue before paying anything. From there it is a hosted monthly retainer scoped to that audit, not a fixed package. We build, host, and run the SEO and AEO systems; the audit is the only thing that is yours to keep regardless.
What is the difference between AI SEO and AEO for a SaaS company?+
AI SEO is classic search done with AI leverage: technical foundations, topical clusters, schema, and Core Web Vitals so Google ranks you. AEO, answer engine optimization, makes ChatGPT, Perplexity, Claude, and Google AI cite you by name through structured data, llms.txt, and citation-ready content. SaaS buyers now use both surfaces, so we run both fronts together.
Can you actually get my SaaS cited in ChatGPT and Perplexity?+
We can engineer for it, not guarantee a given model's output. We build the structured data, llms.txt, comparison content, and authority signals these engines pull from, then track your citation share on your top buying-intent prompts using tools like Profound or Peec AI. The audit shows which prompts you are currently invisible on.
Why bother with SEO if AI Overviews and zero-click are killing traffic?+
Because the demos that still click through are now higher-intent, and the answers that no longer click are being read inside AI tools that decide which vendor a buyer shortlists. A Search Engine Journal field study put AI Overview click loss near 38%. AEO recovers that influence; classic SEO captures the clicks that remain. Ignoring it just hands both to competitors.
We already have an SEO agency. How is kratt different?+
We are an AI consultancy, not a content mill. The free audit quantifies the leak in dollars first, then we build, host, and run the system end to end, including the AEO front most SEO agencies do not touch yet. If your current agency is producing traffic that does not map to CRM pipeline, the audit will show that too.
How long until we see results, and how fast can you start?+
Technical fixes, schema, and llms.txt ship in days, not months, and answer-engine citation movement on specific prompts can follow within weeks. Compounding organic pipeline takes longer; SaaS SEO programs typically reference a multi-month payback. The audit gives you a realistic timeline tied to your own metrics before you commit.
Do you write the content or do we?+
We build and run it. We produce the clusters, comparison pages, and structured content, ship them into your existing CMS, and review with your team for product accuracy. You keep editorial control; you do not need to staff a content team to get the output.
How do you prove AI SEO + AEO is driving pipeline, not just traffic?+
We connect rankings in Search Console and citation tracking in the answer engines back to GA4 and your CRM, so reporting is in trials, demos, and pipeline, not sessions. That same revenue framing is how the free audit ranks the leak in the first place.
Other verticals we ship AI SEO for.
Same technical SEO, AEO, and a content engine, tuned to industry-specific needs. Same deploy cadence. Same guarantees.
Ready for saas
AI SEO?
Book a 30-min strategy call. We’ll map your current setup, show you the system in action, and quote the deploy. If it’s not a fit, we’ll tell you on the call.