The patient already searched. The question is
whether your practice was the answer

It starts with a free AI audit that ranks, in dollars, where your practice is losing organic pipeline: missing AI citations, weak local pack presence, technical issues, thin content. From there kratt builds, hosts, and runs the fix on a monthly retainer scoped to your location count and competitiveness. The audit is yours to keep whether or not you continue; we quote the retainer only after the audit shows what is actually leaking.

SEO wins the classic Google results: rankings, the local pack, Maps. AEO (answer engine optimization) wins the AI layer that now sits above those results, the Google AI Overview and assistants like ChatGPT, Perplexity, and Claude. Roughly half of health queries already trigger an AI answer, so kratt works both fronts: technical foundations and topical clusters for search, plus structured data, llms.txt, and citation-ready content so the answer engines name your practice as the source.

They change where the visibility happens, not whether it matters. On AI-Overview searches the zero-click rate runs around 83%, so being summarized instead of cited means you simply vanish. The defensive move is to become the cited source. kratt structures your content and schema so the AI answer references and links your practice, which is exactly the work AEO covers.

kratt ships the technical and structured-data fixes in days, not months, and you typically see first measurable visibility movement within 30 to 90 days. SEO and AEO compound, so the curve keeps rising after that. We report progress in recovered bookings and dollars, not vanity rankings.

Yes. SEO and AEO work on public-facing content, structured data, and your site's discoverability, not on protected patient information. We keep claims accurate and EEAT-grade, follow platform policies for medical content, and route anything that touches patient data through your existing compliant booking and EHR systems rather than around them.

The free AI audit is yours to keep, full stop. The ongoing SEO and AEO system, the content engine, monitoring, schema, and answer-engine optimization, is something kratt builds, hosts, and runs as a retainer, because staying cited and ranked is continuous work, not a one-time project. You are buying an operated system, not a deliverable that goes stale the day after handoff.

Most legacy SEO work optimizes only for classic Google rankings and ignores the AI answer layer that now intercepts roughly half of health searches before a patient ever scrolls to your listing. kratt runs both fronts, classic search and answer engines, as one operated system and ties every move back to recovered bookings. Start with the free audit; it will show plainly where your current setup is leaking.

You make your practice the most machine-readable, trustworthy source for the questions patients ask. kratt implements MedicalOrganization and FAQ schema, an llms.txt index, and citation-ready, expert-reviewed content, then monitors which assistants cite you and iterates. There is no paid placement; it is structured authority that answer engines can parse and trust.