How a multi-location clinic could recover bookings lost to AI answers and the local pack
Healthcare · illustrative
Healthcare
Search systems for healthcare built around the buying decision.
We audit how clinics, practices, and healthcare groups are found, understood, and evaluated across search and answer systems. Then we scope the technical, content, and measurement work that supports the highest-value path, with clear review and ownership from the start.
Audit-led · scope in writingOwnership agreed before launchScoped on the audittuned to healthcareSearch systems built around your business
The stack
Wired into the tools you already run.
We work with the CMS, analytics, search tools, CRM, and governance your team already runs. Access, data boundaries, editorial approval, structured data, and measurement are agreed before implementation.
Google Business Profile
Google Search Console
Schema.org MedicalOrganization / Physician / FAQPage markup
WordPress, Webflow, or your existing CMS
Healthgrades / Zocdoc / directory profiles
EHR and online booking (e.g. NexHealth, SimplePractice, athenahealth)
Cloudflare / Core Web Vitals tooling
GA4 + call tracking
What it does
What the search system can support
We scope the healthcare search system around its audience, commercial priorities, technical constraints, evidence, and the people who will keep it useful.
What the search system can support
Own the local pack and 'near me' intent
- Measured against the agreed search and business signal
A own the local pack and 'near me' intent workstream scoped around the healthcare buying journey, the evidence buyers need, the systems involved, and the team responsible for review.
Fix the technical foundation that's hiding you
- Measured against the agreed search and business signal
A fix the technical foundation that's hiding you workstream scoped around the healthcare buying journey, the evidence buyers need, the systems involved, and the team responsible for review.
Build topical authority around conditions you treat
- Measured against the agreed search and business signal
A build topical authority around conditions you treat workstream scoped around the healthcare buying journey, the evidence buyers need, the systems involved, and the team responsible for review.
The benchmark
Pricing
Scope follows the audit.
Scope follows the audit. We define the search priorities, technical and content work, dependencies, review responsibilities, measurement, and operating model before quoting implementation.
Start with the audit
then scope the system.
Book a free 30-minute audit call. We’ll map the current workflow, the systems around it, and the next decision your team needs to make. If this service is not the right next step, we’ll tell you on the call.
Book your free 30-min audit callHealthcare · FAQ
Questions healthcare operators ask first.
The questions every healthcare prospect asks on the first call. Answers in writing so you can decide before booking.
What does the healthcare SEO audit look at?
We map how clinics, practices, and healthcare groups search and evaluate options, then review technical foundations, information architecture, content, internal links, measurement, and ownership. The result is a prioritized recommendation, not a ranking promise.
Can you work with our existing SEO team?
Yes. We can investigate a specific system gap, provide an outside technical and content view, or work alongside the team that already owns publishing and measurement. Responsibilities are made explicit in the scope.
How do you approach AI search and citations?
We make the source easier to understand and verify through useful answers, strong evidence, coherent structure, accurate structured data, and clear entities. We can monitor visibility and citations, but no search or answer engine output is guaranteed.
What access and information do you need?
We start with the site, search and analytics data, content workflow, commercial priorities, and the people who approve changes. Access is scoped to the audit or build, with data boundaries and review responsibilities agreed first.
How do we measure whether the work is helping?
We agree a baseline and useful signals before implementation: qualified actions, sales feedback, visibility on priority queries, technical health, or another measure tied to the business. Reporting distinguishes discovery from commercial impact.
Who owns the search system after launch?
You choose. We can remain the managing technical partner for reviews, improvements, and governance, or hand over the documentation, access model, publishing rules, and measurement runbook to your team.
Insights · healthcare
What we’re writing about healthcare.
Latest from the kratt blog, tagged for healthcare operators. Numbers, scripts, real benchmarks, everything we’d send a prospect on the first call.
More on the kratt blog.
By industry
Other verticals we ship SEO + AEO for.
Same Search systems built around your business, tuned to industry-specific needs.