The agency that sells organic growth but
cannot generate its own
Most agencies live on referrals and run no engine for their own pipeline. kratt builds, hosts, and runs the AI SEO plus answer-engine system that wins classic rankings and gets your brand cited by ChatGPT, Perplexity, and Google AI. The free audit shows where the pipeline is leaking, in dollars.
What the open loop is costing you.
The conservative numbers below are pulled from kratt's audit data and published industry research for agencies. Every leaky channel here is a competitor's win.
- · Semrush, Zero-Clicks Study 2025 (58.5% US zero-click searches)
- · SparkToro / Datos clickstream analysis (~60% zero-click)
- · SE Ranking, AI Traffic Research Study 2025 (AI-referred sessions and conversion rates)
- · Adobe Analytics, mid-2025 (AI referral visits up ~357% YoY)
- · BrightEdge, AI Search Visits 2025 (AI referrals ~1% of traffic, organic still dominant)
- · AgencyAnalytics, 2025 Marketing Agency Benchmarks Report (69.6% cite new business as top challenge; referral dependence)
Wired into the tools you already run.
kratt wires the engine into the CMS and analytics stack you already run, then connects rank and citation signals back into your CRM and Slack so new-business intent shows up where your team works, not in another dashboard nobody opens.
Four playbooks shipping in week one.
Each playbook is shippable within audit in days of kickoff. Most agencies clients start with the first two and add the rest in weeks 2–4.
Citation-ready service pages
We restructure your core service and location pages with clean schema, direct answer blocks, and an llms.txt so ChatGPT, Perplexity, and Google AI can quote your agency as the source for the work you sell.
Built to be cited, not just rankedTopical authority clusters
We map the questions your buyers actually ask, then build interlinked pillar and supporting content so you own the cluster in classic search instead of one stranded blog post.
Clusters, not orphan postsTechnical foundation and Core Web Vitals
We fix the crawl, indexation, and speed issues that quietly cap rankings, so the content you publish actually competes instead of getting buried.
Foundations cleared in daysCitation and rank monitoring loop
We run an ongoing loop that tracks where you rank and where AI engines cite you, flags new opportunities, and feeds qualified intent straight into your CRM and Slack.
Visibility tracked, not guessedReal numbers from a real operator.
How a mid-size digital agency could turn its own site into a self-generating pipeline
What it costs, without the dance.
No public price list. kratt starts with a free AI audit that quantifies your own organic and answer-engine leak in dollars, then scopes a hosted monthly retainer against that number, since we build, host, and run the engine rather than hand off a project. The audit is yours to keep either way.
Five things agencies operators ask first.
The questions every agencies prospect asks on the first call. Answers in writing so you can decide before booking.
How much does AI SEO + AEO for agencies cost?+
kratt does not quote a number before the work. We start with a free AI audit that finds where your own pipeline is leaking, ranked in dollars, then scope a hosted build-and-run engagement against that figure. Pricing is a monthly retainer because we host and run the engine, not a one-off project. The audit is yours to keep whether or not you continue.
Is AEO different from regular SEO, and do agencies need both?+
Yes. Classic SEO wins clicks from rankings; answer engine optimization wins citations inside ChatGPT, Perplexity, Claude, and Google AI answers, where roughly 60% of searches now end without a click (Semrush 2025). Agencies need both fronts: technical foundations and topical clusters for search, plus structured data, llms.txt, and citation-ready content for answer engines. kratt runs them together.
Why would an agency hire kratt instead of just doing this in-house?+
Most agencies do not market themselves; AgencyAnalytics found 79% have nobody dedicated to their own marketing, and new business is the top challenge for nearly 70% of leaders. Your team is billing client hours. kratt builds, hosts, and runs your own engine so your specialists stay on revenue work while your pipeline fills in the background.
Will this conflict with the SEO services we sell to our own clients?+
No. We are the system behind your own funnel, not a competing service line. Many agencies use kratt as the engine for their site while keeping client delivery in-house, and some white-label the AEO layer once they have seen it work on themselves. The free audit is the safest way to see the mechanism on your own domain first.
How long until an agency sees results from AI SEO and AEO?+
Technical foundations and citation-ready structure ship in days, and answer engines can begin citing well-structured pages quickly. Classic ranking gains compound over weeks to a few months depending on your domain authority and competition. We track both rank and AI citations in an ongoing loop so you see movement instead of waiting blind.
How do you get an agency cited by ChatGPT, Perplexity, and Google AI?+
We make your content easy for models to quote: clean JSON-LD schema, direct answer blocks that map to real buyer questions, an llms.txt that tells crawlers what to use, and topical depth that signals authority. AI-referred sessions grew several hundred percent year over year through 2025 (SE Ranking, Adobe) and convert near 14%, so citation-readiness is now a pipeline lever, not a vanity metric.
What does the free AI audit actually include?+
We crawl your site, check technical foundations and Core Web Vitals, map your current rankings and AI citations, and identify the service terms where you are invisible. You get a leak figure in dollars and a ranked list of fixes. It is yours to keep. If it makes sense, we then scope building and running the engine; if not, you walk away with a clear plan.
Does kratt only set this up, or do you keep running it?+
We run it. kratt is a hosted-plus-retainer consultancy: we build the engine, host it, and operate the ongoing loop that publishes content, monitors rank and citations, and routes qualified intent into your CRM. You are not handed a checklist and left to maintain it. The only deliverable that is purely yours to keep is the free audit.
Other verticals we ship AI SEO for.
Same technical SEO, AEO, and a content engine, tuned to industry-specific needs. Same deploy cadence. Same guarantees.
Ready for agencies
AI SEO?
Book a 30-min strategy call. We’ll map your current setup, show you the system in action, and quote the deploy. If it’s not a fit, we’ll tell you on the call.