The AI search team that
finds where your firm loses cases to invisibility, then ships the fix

It starts with a free AI audit that ranks where your firm is losing signed cases to search and AI invisibility, in dollars. That report is yours to keep regardless of what you decide. If you want kratt to build and run the fix, pricing is a hosted monthly retainer scoped to your practice areas, market competitiveness, and the size of the leak the audit finds. We size it against the cases you are currently missing, not a flat package, and you see the number before anything is committed.

Classic SEO gets your firm ranking in Google's organic results through technical foundations, topical content, schema, and Core Web Vitals. AEO, or answer-engine optimization, gets your firm cited inside AI answers from ChatGPT, Perplexity, Claude, and Google AI Overviews when someone asks a legal question or which attorney to hire. Roughly a quarter of legal queries already trigger an AI answer, so we work both fronts together rather than betting on one.

They are reshaping it, not ending it. Zero-click searches are rising and AI Overviews lower click-through for pages that are not cited, but brands cited inside AI answers see materially higher click-through. The firms that lose are the ones absent from both the organic results and the AI answer. The audit shows exactly where you stand on each, and our build is designed to get you cited rather than bypassed.

Technical fixes and AEO structuring can start surfacing in AI answers and improving crawlability within weeks. Competitive practice-area rankings in classic search typically build over a few months, since legal is one of the most competitive verticals online. kratt ships the foundation in days, not months, then runs and reports on it continuously so you watch the intake numbers move rather than waiting on a quarterly slide deck.

Yes. We work within bar advertising rules: no fabricated testimonials, no misleading specialization claims, and clear, accurate practice and jurisdiction information. AEO content is grounded in your real attorneys, real practice areas, and authoritative sources, which is exactly what both ethics rules and AI citation models reward. We flag anything that needs your compliance sign-off before it ships.

We wire call tracking and your case-management system into the work so we can tie rankings and AI citations to intake calls, consultations booked, and signed matters, not just traffic. Because organic converts legal visitors at roughly three times the rate of paid search, the report focuses on qualified intake and cost per signed case, which is the number that actually moves your revenue.

By making your content the cleanest, most authoritative answer to the questions clients ask. That means structured data for your firm, attorneys, and services, clear question-and-answer formatting, an llms.txt that tells AI crawlers what to use, jurisdiction-specific accuracy, and citations and reviews on the legal directories these engines read. The free audit shows which AI engines currently cite you, which cite competitors, and the gap to close.

Most legal SEO agencies hand you a monthly report and a backlink invoice and stop at classic search. kratt does the strategy and the build from one team, covers the AEO front that the answer engines now control, wires the work into your intake stack so you see signed cases rather than vanity traffic, and hosts and runs the system continuously. If the free audit shows your current agency already has it handled, we will tell you.