What closing the search-visibility loop looks like for a multi-attorney firm
Legal · illustrative
Legal
Search systems for legal built around the buying decision.
We audit how law firms and solo attorneys are found, understood, and evaluated across search and answer systems. Then we scope the technical, content, and measurement work that supports the highest-value path, with clear review and ownership from the start.
Audit-led · scope in writingOwnership agreed before launchScoped on the audittuned to legalSearch systems built around your business
The stack
Wired into the tools you already run.
We work with the CMS, analytics, search tools, CRM, and governance your team already runs. Access, data boundaries, editorial approval, structured data, and measurement are agreed before implementation.
WordPress / Webflow
Clio / MyCase / Filevine
Google Business Profile
Google Search Console / GA4
Schema.org / JSON-LD (LegalService, FAQPage, Attorney)
CallRail / call tracking
Local citation + review platforms (Avvo, Justia, FindLaw)
What it does
What the search system can support
We scope the legal search system around its audience, commercial priorities, technical constraints, evidence, and the people who will keep it useful.
What the search system can support
Practice-area page and topical cluster build
- Measured against the agreed search and business signal
A practice-area page and topical cluster build workstream scoped around the legal buying journey, the evidence buyers need, the systems involved, and the team responsible for review.
Answer-engine optimization for AI citations
- Measured against the agreed search and business signal
A answer-engine optimization for ai citations workstream scoped around the legal buying journey, the evidence buyers need, the systems involved, and the team responsible for review.
Core Web Vitals and crawlability foundation
- Measured against the agreed search and business signal
A core web vitals and crawlability foundation workstream scoped around the legal buying journey, the evidence buyers need, the systems involved, and the team responsible for review.
The benchmark
Pricing
Scope follows the audit.
Scope follows the audit. We define the search priorities, technical and content work, dependencies, review responsibilities, measurement, and operating model before quoting implementation.
Start with the audit
then scope the system.
Book a free 30-minute audit call. We’ll map the current workflow, the systems around it, and the next decision your team needs to make. If this service is not the right next step, we’ll tell you on the call.
Book your free 30-min audit callLegal · FAQ
Questions legal operators ask first.
The questions every legal prospect asks on the first call. Answers in writing so you can decide before booking.
What does the legal SEO audit look at?
We map how law firms and solo attorneys search and evaluate options, then review technical foundations, information architecture, content, internal links, measurement, and ownership. The result is a prioritized recommendation, not a ranking promise.
Can you work with our existing SEO team?
Yes. We can investigate a specific system gap, provide an outside technical and content view, or work alongside the team that already owns publishing and measurement. Responsibilities are made explicit in the scope.
How do you approach AI search and citations?
We make the source easier to understand and verify through useful answers, strong evidence, coherent structure, accurate structured data, and clear entities. We can monitor visibility and citations, but no search or answer engine output is guaranteed.
What access and information do you need?
We start with the site, search and analytics data, content workflow, commercial priorities, and the people who approve changes. Access is scoped to the audit or build, with data boundaries and review responsibilities agreed first.
How do we measure whether the work is helping?
We agree a baseline and useful signals before implementation: qualified actions, sales feedback, visibility on priority queries, technical health, or another measure tied to the business. Reporting distinguishes discovery from commercial impact.
Who owns the search system after launch?
You choose. We can remain the managing technical partner for reviews, improvements, and governance, or hand over the documentation, access model, publishing rules, and measurement runbook to your team.
By industry
Other verticals we ship SEO + AEO for.
Same Search systems built around your business, tuned to industry-specific needs.