What recovering AI and organic visibility looks like for a mid-market brokerage
Real estate · illustrative
Real Estate
Search systems for real estate built around the buying decision.
We audit how real estate developers and brokerages are found, understood, and evaluated across search and answer systems. Then we scope the technical, content, and measurement work that supports the highest-value path, with clear review and ownership from the start.
Audit-led · scope in writingOwnership agreed before launchScoped on the audittuned to real estateSearch systems built around your business
The stack
Wired into the tools you already run.
We work with the CMS, analytics, search tools, CRM, and governance your team already runs. Access, data boundaries, editorial approval, structured data, and measurement are agreed before implementation.
WordPress / Webflow
Luxury Presence / Placester / Real Geeks
MLS + IDX feeds
Google Business Profile + Search Console
Schema.org structured data (RealEstateListing, FAQPage)
llms.txt + sitemap automation
HubSpot / Follow Up Boss CRM
Google Analytics 4
What it does
What the search system can support
We scope the real estate search system around its audience, commercial priorities, technical constraints, evidence, and the people who will keep it useful.
What the search system can support
Neighborhood + community hub clusters
- Measured against the agreed search and business signal
A neighborhood + community hub clusters workstream scoped around the real estate buying journey, the evidence buyers need, the systems involved, and the team responsible for review.
AEO listing + answer markup
- Measured against the agreed search and business signal
A aeo listing + answer markup workstream scoped around the real estate buying journey, the evidence buyers need, the systems involved, and the team responsible for review.
Core Web Vitals + IDX technical fix
- Measured against the agreed search and business signal
A core web vitals + idx technical fix workstream scoped around the real estate buying journey, the evidence buyers need, the systems involved, and the team responsible for review.
Local pack + Google Business Profile
- Measured against the agreed search and business signal
A local pack + google business profile workstream scoped around the real estate buying journey, the evidence buyers need, the systems involved, and the team responsible for review.
The benchmark
Pricing
Scope follows the audit.
Scope follows the audit. We define the search priorities, technical and content work, dependencies, review responsibilities, measurement, and operating model before quoting implementation.
Start with the audit
then scope the system.
Book a free 30-minute audit call. We’ll map the current workflow, the systems around it, and the next decision your team needs to make. If this service is not the right next step, we’ll tell you on the call.
Book your free 30-min audit callReal Estate · FAQ
Questions real estate operators ask first.
The questions every real estate prospect asks on the first call. Answers in writing so you can decide before booking.
What does the real estate SEO audit look at?
We map how real estate developers and brokerages search and evaluate options, then review technical foundations, information architecture, content, internal links, measurement, and ownership. The result is a prioritized recommendation, not a ranking promise.
Can you work with our existing SEO team?
Yes. We can investigate a specific system gap, provide an outside technical and content view, or work alongside the team that already owns publishing and measurement. Responsibilities are made explicit in the scope.
How do you approach AI search and citations?
We make the source easier to understand and verify through useful answers, strong evidence, coherent structure, accurate structured data, and clear entities. We can monitor visibility and citations, but no search or answer engine output is guaranteed.
What access and information do you need?
We start with the site, search and analytics data, content workflow, commercial priorities, and the people who approve changes. Access is scoped to the audit or build, with data boundaries and review responsibilities agreed first.
How do we measure whether the work is helping?
We agree a baseline and useful signals before implementation: qualified actions, sales feedback, visibility on priority queries, technical health, or another measure tied to the business. Reporting distinguishes discovery from commercial impact.
Who owns the search system after launch?
You choose. We can remain the managing technical partner for reviews, improvements, and governance, or hand over the documentation, access model, publishing rules, and measurement runbook to your team.
By industry
Other verticals we ship SEO + AEO for.
Same Search systems built around your business, tuned to industry-specific needs.