Every buyer starts online. We make sure
the answer engines name your listings
Classic search still feeds your pipeline, but ChatGPT, Perplexity, and Google AI Overviews now answer the question before a buyer ever clicks. kratt runs both fronts: technical foundations and topical clusters for organic rank, plus structured data, llms.txt, and citation-ready content so the assistants cite you by name. The free AI audit ranks where the pipeline leaks in dollars first.
What the open loop is costing you.
The conservative numbers below are pulled from kratt's audit data and published industry research for real estate. Every leaky channel here is a competitor's win.
- · NAR Profile of Home Buyers and Sellers 2024/2025 (100% used internet to search; ~43% started search online; 88% used an agent)
- · SparkToro / Semrush 2025 zero-click search analysis (~60% of searches end without a click)
- · Ahrefs and Pew Research field studies on AI Overviews (organic clicks down 34 to 58% on triggered queries)
- · Widely cited local SEO statistics (46% of Google searches have local intent)
- · AI search referral traffic studies across 400+ sites (AI-referred sessions up ~527% in 2025, roughly 10x YoY)
Wired into the tools you already run.
We wire AI SEO and AEO into the IDX site, CRM, and Google stack you already run. No rip-and-replace, and the audit tells you exactly which surfaces are uncovered before anything ships.
Four playbooks shipping in week one.
Each playbook is shippable within audit in days of kickoff. Most real estate clients start with the first two and add the rest in weeks 2–4.
Neighborhood + community hub clusters
We build topical clusters around the neighborhoods, school districts, and price bands buyers actually search, the long-tail intent that converts. Each hub is structured so both Google and the AI assistants treat your site as the local authority.
Owns 'homes in <area>' intentAEO listing + answer markup
RealEstateListing, FAQPage, and Place schema plus an llms.txt and citation-ready content blocks so ChatGPT, Perplexity, Claude, and Google AI Overviews can quote your listings and named-agent answers instead of a portal.
Cited by name in AI answersCore Web Vitals + IDX technical fix
IDX-heavy real estate sites are slow and crawl-bloated. We fix Core Web Vitals, canonicalization, and indexation so listing pages actually rank instead of getting buried under thin portal duplicates.
Faster pages, more indexed listingsLocal pack + Google Business Profile
We optimize the Google Business Profile, reviews, and local signals to land in the map 3-pack for your service areas, the block that captures roughly a third of local clicks.
Map 3-pack visibilityReal numbers from a real operator.
What recovering AI and organic visibility looks like for a mid-market brokerage
What it costs, without the dance.
The AI audit is free and yours to keep. From there kratt builds, hosts, and runs your real estate SEO and answer-engine system on a monthly retainer scoped to your market size and listing volume, not a one-off project fee. We do not sell setup-and-walk-away packages, because rank and AI citations need ongoing work to hold. The audit ranks your leaks in dollars so you see the expected return before committing.
Five things real estate operators ask first.
The questions every real estate prospect asks on the first call. Answers in writing so you can decide before booking.
How much does AI SEO + AEO for real estate cost?+
The AI audit is free, and it is the only thing that is yours to keep no matter what. From there, kratt builds, hosts, and runs the SEO and answer-engine system on a monthly retainer scoped to your market size and listing volume. There is no setup-and-walk-away SEO package, because rank and AI citations need ongoing work to hold. The audit ranks your leaks in dollars so you can see the return before you commit.
What is AEO and why does it matter for real estate now?+
AEO is answer engine optimization, the practice of structuring your site so AI assistants like ChatGPT, Perplexity, Claude, and Google AI Overviews quote you directly. It matters because roughly 60% of searches now end without a click, and AI referral traffic to sites has grown about 10x year over year. When a buyer asks an assistant 'best family neighborhoods in <city>', you want your brokerage named in the answer, not a national portal.
How long until I see results from AI SEO?+
Technical fixes (Core Web Vitals, schema, indexation) and AEO markup ship in the first weeks and start influencing AI citations and crawlability quickly. Organic rank for competitive neighborhood terms typically builds over three to six months. We frame the work in days for the foundations and report visibility gains monthly, never promising overnight rankings, because anyone who does is guessing.
Will Zillow, Redfin, and Realtor.com always outrank me?+
On generic head terms, the national portals are hard to beat. But they cannot out-local you. We target the neighborhood, school-district, and price-band long-tail where you have real authority, and we structure your content so AI assistants cite a named local expert over a faceless aggregator. That is where mid-market brokerages win the pipeline that actually converts.
How do I get my listings cited by ChatGPT and Perplexity?+
Citation comes from machine-readable structure plus genuinely useful content. kratt implements RealEstateListing and FAQPage schema, an llms.txt file, clean canonical signals, and answer-shaped content blocks that map to the questions buyers ask assistants. We monitor which assistants are citing you and tune the content so coverage grows across ChatGPT, Perplexity, Claude, and Google AI Overviews.
We already have an SEO vendor. What does kratt do differently?+
Most real estate SEO vendors still optimize only for classic Google rank and ignore the answer engines entirely, which is where a growing share of search demand now resolves. kratt runs both fronts and ties everything back to recovered revenue, not vanity rankings. The free audit will show you exactly which AI and local surfaces your current vendor is leaving uncovered, with no obligation.
Do you just hand me a report, or do you implement it?+
We implement and run it. The free audit is the deliverable that is yours to keep, but kratt is a build-host-and-run consultancy, not a report mill. We make the technical fixes, build the content clusters, deploy the schema and llms.txt, and manage the ongoing work on your stack so the visibility actually compounds instead of sitting in a PDF.
What happens in the free AI audit?+
We crawl your site, check how the AI assistants currently answer the searches your buyers run, audit your local pack and Core Web Vitals, and rank every gap by its dollar impact on your pipeline. You leave with a prioritized, revenue-ranked plan whether or not you hire kratt to run it.
Other verticals we ship AI SEO for.
Same technical SEO, AEO, and a content engine, tuned to industry-specific needs. Same deploy cadence. Same guarantees.
Ready for real estate
AI SEO?
Book a 30-min strategy call. We’ll map your current setup, show you the system in action, and quote the deploy. If it’s not a fit, we’ll tell you on the call.