A description worth clicking
Google cuts off a description that runs too long, and people skip a vague one. We rewrite the title and description of the pages that matter so they fit and answer the search.
SEO
SEO that brings inquiries. A system we run, not a promise of a position.
We look after how your company shows up when people search, on Google and in AI answers. We make sure your pages answer what people search for, have descriptions worth clicking and give the same facts everywhere. Each month you see what search brought in and what we fix next. It starts with a free audit call.
What the work is
Five jobs, done in order. Each one shown with an example.
SEO is mostly small jobs, and we check each one after it goes live. These are the jobs we do for clients today.
roof repair tallinn
- Your company/roof-repairRoof repair in Tallinn | Your companyBeforeWelcome to our website! We are a family company with many years of experience, offering a wide range of services for private homes, apartment buildings and...AfterRoof repair in Tallinn and nearby. We find the leak, fix the roof and replace worn gutters. Ask for a quote online.fits in the result
Pages Google can find
A page Google has not found cannot show up in search. We follow every important page from live to clicked, and where one gets stuck, we ask Google to look at it again.
/roof-repair
- Live
- CrawledIndexing requested
- Indexed
- Shown
- Clicked
One question, one page
When two of your pages answer the same search, they get in each other's way. We merge them into one clear page and add links to the pages nothing links to yet.
//roof-repair/roof-leaks/gutters/tallinn/tartu/parnu
- Two pages, one search
- Merged into one page
- Missing link added
Positions are not the goal
A better position with the same number of clicks changes nothing for you. We watch clicks and inquiries, and use positions only as a hint of where to work next.
- Position in search
- Clicks
Description rewritten
The position climbs while clicks stay flat, until the description is rewritten. We report inquiries first.
Facts that match
Your pages, the structured data behind them and the summary file AI tools read should all say the same thing. We compare them line by line and fix the places where they disagree.
FactPageSchemallms.txt
Service areaTallinn, Harju CountyTallinnTallinn, Harju CountyTallinn, Harju County
Opening hoursMon–Fri 8–17Mon–Fri 8–17Mon–Sat 9–18Mon–Fri 8–17
ServicesRoofs, guttersRoofs, guttersRoofs, gutters
ContactForm, phoneForm, phoneForm, phone
All three say the same thing.
Every month
One short report. Inquiries first, positions last.
It shows how many inquiries came from search, which pages brought them, what the last fix changed and who does the next step.
- Inquiries from search
- Clicks
- Last fix
- Service page descriptions rewritten
- Next step
- Merge the two roof repair pageskratt
- Your step
- Send photos of recent jobsYou
Part of the sales system
Search is where it starts. The inquiry is what counts.
Someone searches, finds your page and gets in touch. SEO brings the visit. The website and the sales system make sure the inquiry gets an answer.
From search to inquiry
Someone searches
- AI answers
Your page
- Answers the question
- Clear next step
The page matches the search and makes it easy to get in touch.
They get in touch
- Form
- Call
Follow-up
- Reply
- Reminder
- Quote
Each month we report how many people made it to step three and got in touch.
How we work
Audit first, then every month.
Four steps. After the audit and the page plan, fixes and a report follow every month.
- Step 01
Audit
We look at how your site shows up today: which pages Google knows, which searches bring visitors and what is broken.
audit- Pages Google knows
- Broken links
- Searches that bring visits
- Step 02
Page plan
One page for each question your customers ask. We agree on the list with you before anything is written.
page planOne page per question - Step 03
Fixes
We rewrite descriptions, merge duplicate pages, add missing links and make your facts match, one small job at a time.
fixes- Descriptions
- Merged pages
- Missing links
- Step 04
Monthly report
The report shows inquiries, clicks and what the last fix changed. Its next step sets next month's work.
reportInquiries first
Start hereIt starts with
It starts with
the audit call.
Book a free 30-minute call with Karl. We look at how your site shows up in search today, which searches matter for your business and what we would fix first.
Book your free 30-min audit callP.S. We price the work after the audit, once we know what the site needs.
SEO · FAQ
Six questions before we start.
Straight answers on positions, the report, new pages, AI answers, your current site and price.
Can you promise a position on Google?
No. Nobody can promise a position, and a position alone does not bring customers. We promise the work: the fixes, the pages and a monthly report of what search brought in.
What is in the monthly report?
Inquiries from search, clicks, the pages that brought them, what the last fix changed and who does the next step. Positions appear only as a hint of where to work next.
Do you write new pages?
Yes, when your customers ask a question that no page answers yet. We agree on the page plan with you first, and you read every page before it goes live.
What about AI answers?
AI tools read your pages, the structured data behind them and a summary file. We make sure all three say the same thing about you. We do not promise that an AI tool will name you.
Do we need a new website first?
Usually not. Many fixes are small: descriptions, links, merged pages, structured data. If the site itself holds you back, we say so in the audit.
What does SEO cost?
We price the work after the audit. The written offer names the price before any work starts.