What closing the checkout loop looks like for a mid-size DTC brand
Ecommerce · DTC (illustrative)
- yours to keep
- audit
Ecommerce
We find the highest-dollar leak in your store
Most ecommerce operators get one of two things, a strategist who hands over slides, or a pile of point tools bought on Black Friday that nobody wired together. kratt does neither. We run a free AI audit, rank your leaks in euros (cart, CAC, support load, churn), then build, host, and run the AI that plugs the biggest one. Strategy and build from one team. The audit is yours to keep.
Audit-led · scope in writingOwnership agreed before launchScope after the audittuned to ecommerceaudit, architecture and delivery from one team
The stack
Wired into the tools you already run.
We wire into the stack you already run. Everything stays in your accounts, not ours. The only piece that is yours to keep regardless of what happens next is the free audit.
Shopify / Shopify Plus
Klaviyo
Gorgias / Zendesk
Recharge
Meta + Google Ads
Triple Whale / Northbeam
Postscript / Attentive (SMS)
Airtable
What it does
Audit-ranked abandoned-cart and checkout recovery
The audit usually flags checkout as the biggest dollar leak first. We build an AI recovery layer that segments abandoners by intent and value, writes the recovery email and SMS per shopper instead of one blast, and surfaces the actual abandonment reason (shipping cost, account wall, payment friction) so you fix the checkout, not just chase the cart.
AI support agent on your top ticket types
Your team stops answering the same five questions and works the tickets that actually need a human.
Retention and second-purchase engine
Most brands re-buy traffic instead of re-selling existing customers.
Merchandising and ops co-pilot
We automate the manual merchandising and ops grind, restock alerts, margin-aware discount guards, product-description and feed generation, and a CAC-by-channel view that flags where spend is leaking, so the team runs the catalogue instead of fighting spreadsheets.
The benchmark
Pricing
Scope follows the audit.
Start with the free AI audit, it is the only deliverable that is yours to keep no matter what. It ranks your leaks (cart, CAC, support, retention) in real dollars for your store. If you decide to move, we scope a build-and-run engagement against the biggest leak, hosted and operated by us on your existing stack, priced to the size of the problem we are closing, not a fixed retainer quoted before we know your numbers.
What catalogue work looks like in a real shop:rims, motorcycle tyres and new car and van tyres from the wholesaler, added to a Tartu tyre shop’s existing WooCommerce catalogue
Start with the audit
then scope the system.
Book a free 30-minute audit call. We’ll map the current workflow, the systems around it, and the next decision your team needs to make. If this service is not the right next step, we’ll tell you on the call.
Book your free 30-min audit callEcommerce · FAQ
Questions ecommerce operators ask first.
The questions every ecommerce prospect asks on the first call. Answers in writing so you can decide before booking.
How much does AI consulting for ecommerce cost?
The audit is free, it is the one thing that is yours to keep regardless of whether you work with us. After it, we scope a build-and-run engagement against the single biggest dollar leak the audit ranked, so pricing maps to the size of the problem we are closing, not a fixed package. You see the leak in euros before you commit to anything.
Is AI actually worth it for an ecommerce brand my size?
It is worth it when there is a real dollar leak to close, and most stores have one. The free audit tells you the figure for your store before you spend anything, so you are not betting on a guess.
How is this different from buying a tool like Klaviyo or Gorgias myself?
Tools are levers, not strategy. Most brands own great tools that are half-configured and not wired together. We find which lever moves the most money in your operation, then build, host, and run it on the stack you already pay for. You get the outcome, not another login to manage.
Do you just hand over a strategy deck?
No. The audit is the strategy, ranked in euros, and then we build the fix and run it. One team does the thinking and the shipping, with no handoff gap between the strategy and the build. You do not get a slide deck and a goodbye.
Will an AI support agent hurt my customer experience?
Not when it is scoped to the routine tickets where speed beats nuance, order status, returns, sizing, restock. We train it on your real ticket history, let it resolve what it can resolve well, and escalate everything else to your team with full context. Customers get faster answers on the easy stuff and a human on the hard stuff.
My data is messy and spread across platforms. Can you still help?
Yes, that is the normal starting point. Shopify, Klaviyo, your ad accounts and your helpdesk rarely talk to each other cleanly. Wiring them into one source of truth is part of the build, and the audit works off whatever you have today, even if it is messy.
What does the free AI audit actually include?
We look at your store, ad accounts, helpdesk and retention data, then rank where you are losing the most money, cart, CAC, support load, churn, with a euro figure on each. You keep that document whether or not you hire us. It is a real audit, not a sales call dressed up as one.
How fast can you ship something live?
The free audit comes first and ranks the leaks. The first build is scoped small, around the single highest-dollar leak the audit found, and quoted, and the go-live date is agreed in writing before the build starts. Because we build on the stack you already run, we expand from there once the first system is live and recovering money.
By industry
Other verticals we ship AI systems partner for.
Same audit, architecture and delivery from one team, tuned to industry-specific needs.