The AI consultancy that
finds your biggest revenue leak, then ships the system that closes it
Most SaaS teams have an AI strategy gap, not a tooling gap. They either hire advisors who hand over slides, or they buy point tools piecemeal that never talk to the funnel. kratt does the free audit, ranks where you are leaking revenue in dollars (activation, churn, expansion, RevOps), then builds, hosts, and runs the AI that plugs the top leak. Strategy and build from one team. Wired into your stack, not ours.
What the open loop is costing you.
The conservative numbers below are pulled from kratt's audit data and published industry research for SaaS. Every leaky channel here is a competitor's win.
- · Pulseahead / ChartMogul SaaS Conversion benchmarks 2025: median B2B SaaS trial-to-paid ~18.5%; top quartile 35-45%.
- · ChartMogul SaaS Benchmarks 2024-25 (N~2,100, via Optifai): median net revenue retention ~106%, best-in-class >120-130%.
- · Salesforce State of Sales: reps spend roughly 28-30% of the week actually selling; the rest is admin, internal meetings, and manual data entry.
- · Boston Consulting Group: companies investing in RevOps see a 10-20% sales-productivity lift; ~45% of sellers cite incomplete data as their #1 issue.
Wired into the tools you already run.
We build on the stack you already pay for. Product and billing events flow from Segment, Stripe, and your warehouse; the AI reads CRM and support context from HubSpot or Salesforce plus Intercom or Zendesk; orchestration runs on Make.com or n8n with custom services where logic gets non-trivial. Everything lands in your warehouse and your CRM. Nothing is locked into a kratt-only platform, the audit is the only thing that is yours to keep regardless of what you do next.
Four playbooks shipping in week one.
Each playbook is shippable within audit in days of kickoff. Most SaaS clients start with the first two and add the rest in weeks 2–4.
Activation copilot for the trial funnel
We instrument the product and trial funnel, score each new signup on likelihood-to-activate from real usage events, and trigger AI-personalized nudges (in-app, email, CSM task) the moment a high-intent account stalls before its aha moment. The CSM stops guessing who to chase.
Targets the activation gap below the ~18.5% medianChurn and expansion early-warning system
An AI model watches usage, support sentiment, and billing signals to flag accounts drifting toward cancellation and accounts ripe for expansion, then routes a scoped play to the right owner with the context already written. Works the NRR gap from both ends.
Aims at recovering points of ~106% NRRRevOps data hygiene and routing agent
An agent enriches, dedupes, and routes inbound leads and CRM records in real time, drafts the notes and next-step fields reps usually skip, and keeps the pipeline clean so forecasting stops lying. Reps get selling hours back.
Reclaims part of the ~70% non-selling timeTier-1 support deflection and triage
A retrieval-grounded AI assistant answers the repetitive how-do-I tickets from your own docs and product state, auto-tags and routes the rest to the right queue, and escalates only what needs a human. Customer success stops drowning in password-reset volume.
Deflects the repetitive ticket bulkReal numbers from a real operator.
What closing the activation-and-churn loop looks like for a mid-market SaaS
What it costs, without the dance.
The AI audit is free and the findings are yours to keep. It ranks your revenue leaks in dollars and names the one worth closing first. If you want kratt to build and run the system that closes it, that is a hosted retainer scoped after the audit, sized to the leak, not a fixed package or a per-slide consulting fee. The one implied next step is booking the audit call.
Five things SaaS operators ask first.
The questions every SaaS prospect asks on the first call. Answers in writing so you can decide before booking.
How much does AI consulting for SaaS cost?+
The audit is free. It ranks your revenue leaks in dollars and tells you which one is worth closing first, and that finding is yours to keep whether or not you hire us. If you want us to build and run the system that closes the top leak, it is a hosted retainer scoped to that system, priced after the audit shows the size of the prize. No slide-deck fee, no open-ended discovery billing.
Is AI actually worth it for a mid-market SaaS, or is it hype?+
It is worth it when it is pointed at a quantified leak, not bolted on for its own sake. The fastest payback in SaaS is usually activation, preventable churn, RevOps data hygiene, or tier-1 support deflection, because the revenue is already in your funnel. The audit exists precisely to tell you whether your biggest opportunity is AI-shaped before you spend anything.
How is this different from hiring a strategy consultant or buying a point tool?+
Strategy consultants hand you slides and leave the building to someone else. Point tools solve one slice but never see the whole funnel, so the leaks move around. kratt does both: we find the highest-dollar leak and then build, host, and run the AI that closes it, from one team. You get the strategy and the working system, not a roadmap you still have to staff.
Will AI work on top of our messy CRM and product data?+
Honestly, not well if we ignore the mess. AI amplifies whatever is in your systems, including the bad data, which is the most common 2026 failure pattern. So data hygiene and event instrumentation are usually part of the build, not an afterthought. The audit flags whether your data is ready and what has to be cleaned up before any model is trusted with a decision.
How long until something is live?+
The audit is a matter of days, not months. The first system that closes your top leak typically ships in a small number of weeks rather than a multi-quarter program, because we build the one thing the audit proved matters instead of a platform. You see a working loop early, then we iterate on real numbers.
We have a small or non-existent data team. Can we still do this?+
Yes, that is the common case for mid-market SaaS. kratt builds, hosts, and runs the systems, so you do not need to staff an internal AI or data-engineering team to keep them alive. We wire into the tools you already run and operate the pipeline; your team approves the plays and keeps selling.
What does the free audit actually deliver?+
A ranked, dollar-sized view of where your SaaS is leaking revenue, activation, churn, expansion, RevOps, and support, with a clear recommendation of the single highest-value loop to close first and what closing it would take. It is a research-led hypothesis grounded in your numbers, and the discovery call is where we pressure-test it together. You keep the findings either way.
What kind of SaaS is this a fit for?+
Mid-market B2B SaaS where activation, churn, expansion, or RevOps leaks are visible but nobody has the bandwidth to close them properly, and where an accessible founder or revenue leader can move on what the audit finds. If you are pre-product-market-fit or purely enterprise field-sales with no product-led motion, the leaks look different and we will say so on the call.
Other verticals we ship AI consulting for.
Same strategy and build from one team, tuned to industry-specific needs. Same deploy cadence. Same guarantees.
Ready for saas
AI consulting?
Book a 30-min strategy call. We’ll map your current setup, show you the system in action, and quote the deploy. If it’s not a fit, we’ll tell you on the call.