What closing the activation-and-churn loop looks like for a mid-market SaaS
B2B SaaS · illustrative
SaaS
The systems partner that finds your biggest revenue leak, then ships the system that closes it
Most SaaS teams have an AI strategy gap, not a tooling gap. They either hire advisors who hand over slides, or they buy point tools piecemeal that never talk to the funnel. kratt does the free audit, ranks where you are leaking revenue in euros (activation, churn, expansion, RevOps), then builds, hosts, and runs the AI that plugs the top leak. Strategy and build from one team. Wired into your stack, not ours.
Audit-led · scope in writingOwnership agreed before launchScope after the audittuned to SaaSaudit, architecture and delivery from one team
The stack
Wired into the tools you already run.
We build on the stack you already pay for. Everything lands in your warehouse and your CRM. Nothing is locked into a kratt-only platform, the audit is the only thing that is yours to keep regardless of what you do next.
HubSpot / Salesforce
Stripe / Chargebee
Segment / RudderStack
Snowflake / BigQuery
Intercom / Zendesk
Slack / Linear
Mixpanel / Amplitude
What it does
Activation copilot for the trial funnel
We instrument the product and trial funnel, score each new signup on likelihood-to-activate from real usage events, and trigger AI-personalized nudges (in-app, email, CSM task) the moment a high-intent account stalls before its aha moment. The CSM stops guessing who to chase.
Churn and expansion early-warning system
An AI model watches usage, support sentiment, and billing signals to flag accounts drifting toward cancellation and accounts ripe for expansion, then routes a scoped play to the right owner with the context already written. Works the NRR gap from both ends.
RevOps data hygiene and routing agent
An agent enriches, dedupes, and routes inbound leads and CRM records in real time, drafts the notes and next-step fields reps usually skip, and keeps the pipeline clean so forecasting stops lying. Reps get selling hours back.
Tier-1 support deflection and triage
A retrieval-grounded AI assistant answers the repetitive how-do-I tickets from your own docs and product state, auto-tags and routes the rest to the right queue, and escalates only what needs a human. Customer success stops drowning in password-reset volume.
The benchmark
Pricing
Scope follows the audit.
The AI audit is free and the findings are yours to keep. It ranks your revenue leaks in euros and names the one worth closing first. If you want kratt to build and run the system that closes it, that is a hosted retainer scoped after the audit, sized to the leak, not a fixed package or a per-slide consulting fee. The one implied next step is booking the audit call.
Start with the audit
then scope the system.
Book a free 30-minute audit call. We’ll map the current workflow, the systems around it, and the next decision your team needs to make. If this service is not the right next step, we’ll tell you on the call.
Book your free 30-min audit callSaaS · FAQ
Questions SaaS operators ask first.
The questions every SaaS prospect asks on the first call. Answers in writing so you can decide before booking.
How much does AI consulting for SaaS cost?
The audit is free. It ranks your revenue leaks in euros and tells you which one is worth closing first, and that finding is yours to keep whether or not you hire us. If you want us to build and run the system that closes the top leak, it is a hosted retainer scoped to that system, priced after the audit shows the size of the prize. No slide-deck fee, no open-ended discovery billing.
Is AI actually worth it for a mid-market SaaS, or is it hype?
It is worth it when it is pointed at a quantified leak, not bolted on for its own sake. The fastest payback in SaaS is usually activation, preventable churn, RevOps data hygiene, or tier-1 support deflection, because the revenue is already in your funnel. The audit exists precisely to tell you whether your biggest opportunity is AI-shaped before you spend anything.
How is this different from hiring a strategy consultant or buying a point tool?
Strategy consultants hand you slides and leave the building to someone else. Point tools solve one slice but never see the whole funnel, so the leaks move around. kratt does both: we find the highest-dollar leak and then build, host, and run the AI that closes it, from one team. You get the strategy and the working system, not a roadmap you still have to staff.
Will AI work on top of our messy CRM and product data?
Honestly, not well if we ignore the mess. So data hygiene and event instrumentation are usually part of the build, not an afterthought. The audit flags whether your data is ready and what has to be cleaned up before any model is trusted with a decision.
How long until something is live?
The free audit comes first and is quick. The first build is scoped small, around the one thing the audit proved matters instead of a platform, and quoted, and the go-live date is agreed in writing before the build starts. You see a working loop early, then we iterate on real numbers.
We have a small or non-existent data team. Can we still do this?
Yes, that is the common case for mid-market SaaS. kratt builds, hosts, and runs the systems, so you do not need to staff an internal AI or data-engineering team to keep them alive. We wire into the tools you already run and operate the pipeline; your team approves the plays and keeps selling.
What does the free audit actually deliver?
A ranked, dollar-sized view of where your SaaS is leaking revenue, activation, churn, expansion, RevOps, and support, with a clear recommendation of the single highest-value loop to close first and what closing it would take. It is a research-led hypothesis grounded in your numbers, and the discovery call is where we pressure-test it together. You keep the findings either way.
What kind of SaaS is this a fit for?
Mid-market B2B SaaS where activation, churn, expansion, or RevOps leaks are visible but nobody has the bandwidth to close them properly, and where an accessible founder or revenue leader can move on what the audit finds. If you are pre-product-market-fit or purely enterprise field-sales with no product-led motion, the leaks look different and we will say so on the call.
By industry
Other verticals we ship AI systems partner for.
Same audit, architecture and delivery from one team, tuned to industry-specific needs.