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Most brokerages don't have an AI problem. They have
a follow-up leak nobody priced

Advisors hand you a slide deck. Vendors sell you another tool to log into. kratt does the free audit first, ranks where your operation actually loses commission in dollars, then builds, hosts, and runs the AI that closes the biggest gap. One team, strategy through to a system that answers leads while you're at a showing.

The math

What the open loop is costing you.

The conservative numbers below are pulled from kratt's audit data and published industry research for real estate. Every leaky channel here is a competitor's win.

21x
more likely to qualify a lead at 5 min
Firms that respond to a web lead inside 5 minutes are 21x more likely to qualify it than those that wait 30 minutes (Harvard Business Review, Oldroyd, McElheran and Elkington, analysis of 2.24M leads). In real estate the first agent to call usually wins the appointment.
41%
of top brokerages never reply to web leads
A mystery-shopper study of 74 leading brokerages found 41% never responded to a lead submitted through their own site, and average response time ran past 15 hours (RoofAI lead-response study). High-intent leads die in the inbox.
48%
of agents never follow up once
Roughly 48% of agents make no follow-up attempt and 44% quit after one, yet about 80% of sales need five or more touches (widely cited real estate lead-follow-up benchmarks). The pipeline leaks at the second touch, not the first.
10+ hrs/wk
lost to admin per agent
Industry time-use estimates put 10+ hours a week per agent on scheduling, data entry and transaction paperwork, time that is not spent in front of buyers and sellers. That is the capacity an AI layer gives back.
Conservative annual leak
6 figures / yr
If even a handful of qualified inquiries a month go unanswered or unworked, at a typical commission per closed transaction the lost gross commission income runs into six figures a year before you count agent time burned on admin.
  • · Harvard Business Review, The Short Life of Online Sales Leads (Oldroyd, McElheran, Elkington)
  • · RoofAI lead-response study of 74 brokerages
  • · NAR Profile of Home Buyers and Sellers 2024
  • · Industry real estate lead follow-up and agent time-use benchmarks (compiled, 2025-2026)
The stack

Wired into the tools you already run.

Follow Up BosskvCORE / BoldTrailHubSpotSalesforceTwilioElevenLabsCalendlyZapier / MakeDocuSignGmail / Google Workspace

kratt wires into the CRM and dialer you already run. No rip-and-replace, the audit maps your current stack first and we build on top of it, so agents keep one system instead of learning a new one.

What it does

Four playbooks shipping in week one.

Each playbook is shippable within audit in days of kickoff. Most real estate clients start with the first two and add the rest in weeks 2–4.

Speed-to-lead responder

AI picks up every web form, portal lead and missed call in seconds, qualifies budget, area and timeline, then books the showing straight into the agent's calendar. The first-responder advantage stops depending on who happens to be free.

Sub-minute first response, day or night

Persistent follow-up engine

Multi-touch sequences across text, email and voice that keep working a lead for weeks, the five-plus touches most deals need, and hand off to the agent the moment the prospect re-engages. No lead goes cold because someone forgot.

Closes the 48% no-follow-up gap

Missed-call rescue line

Calls that would hit voicemail get answered by an AI receptionist that captures intent, answers listing questions and routes hot buyers to the on-call agent. Callers who would have dialed a competitor stay yours.

Captures after-hours and overflow calls

Transaction-ops copilot

AI drafts disclosures, chases signatures, updates the CRM and nudges every party through the milestones from offer to close, pulling the admin load off agents and coordinators so they sell instead of file.

Frees the 10+ admin hours a week
The benchmark

Real numbers from a real operator.

Audit benchmark

What closing the lead-response loop looks like for a mid-size brokerage

Real estate, illustrative
<1 min
first response to new leads
0
leads sitting unworked overnight
5+
automated touches per lead before handoff
10+ hrs
admin returned per agent each week
Pricing

What it costs, without the dance.

The AI audit is free and the only thing that's yours to keep, no strings. It ranks where your brokerage loses the most revenue in dollars and names the single highest-return fix. If you build with kratt, the system is hosted and run by us on a retainer scoped to the leak you choose to close, so cost is tied to recovered commission, not billed hours. Exact figures come after the audit, when we can see your lead volume and stack.

Real Estate · FAQ

Five things real estate operators ask first.

The questions every real estate prospect asks on the first call. Answers in writing so you can decide before booking.

How much does AI consulting for real estate cost?+

The audit is free and yours to keep. After it, pricing depends on which leak you choose to close and the size of your team, kratt builds and runs the system on a hosted retainer rather than charging for a slide deck. You see the ranked dollar opportunity before any build number is discussed, so the spend maps to revenue you are already losing.

Is AI worth it for a brokerage or real estate developer?+

It is worth it where you can point to a leak. If leads sit unanswered for hours, calls go to voicemail, or agents drop follow-up after one touch, the recoverable commission usually dwarfs the cost. If those loops are already tight, the audit will tell you that too, we would rather say no than sell you a tool you don't need.

What does the free AI audit actually look at?+

We trace a lead from the moment it arrives to either a booked appointment or a dead end: response time, after-hours coverage, follow-up cadence, CRM hygiene and transaction admin. You get a ranked list of where money leaks, in dollars, and which single fix returns the most. No obligation to build with us afterward.

How is kratt different from a real estate AI tool or a consultant?+

A tool hands you another login and leaves the work to you. A consultant hands you a strategy and leaves the build to someone else. kratt does both: the strategy from the audit and the working system that runs in your stack, hosted and maintained by us. One team, days not months.

Will AI replace my agents?+

No. It removes the work agents shouldn't be doing, instant lead pickup, late-night calls, the fifth follow-up text, paperwork chasing, so they spend their hours on relationships and negotiation. The AI does the grunt work that was costing you deals; the agent does the closing.

Does it work with our existing CRM like Follow Up Boss or kvCORE?+

Yes. The audit maps your current CRM, dialer and portals first, then kratt builds on top of what you run, Follow Up Boss, BoldTrail, HubSpot, Salesforce and the common stacks included. We don't make you switch systems to get the result.

How fast can a system go live after the audit?+

Because kratt builds and hosts it directly, the first fix typically ships in days, not the months a traditional implementation takes. We start with the single highest-dollar leak from the audit so you see a result before we expand to the next loop.

What kind of return should I expect?+

We don't promise a fixed number, every brokerage leaks differently. The audit quantifies your specific gap in dollars before any build, using your lead volume and average commission, so the expected return is grounded in your own numbers rather than an industry average.

Ready for real estate
AI consulting?

Book a 30-min strategy call. We’ll map your current setup, show you the system in action, and quote the deploy. If it’s not a fit, we’ll tell you on the call.

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The AI consultancy that finds the money your business is losing, then builds, hosts, and runs the AI to get it back. Shipped in days, not months.

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