Most agencies have an AI strategy gap. We
find the biggest leak and ship the AI that closes it
You run lead gen, reporting, and content ops on thin margins, and the partners are still in the weeds. Most AI advisors hand you a slide deck; the tool vendors sell you another tab. kratt runs a free audit that ranks where you are losing money in dollars, then builds, hosts, and runs the AI that closes it. Strategy and build from one team, days not months.
What the open loop is costing you.
The conservative numbers below are pulled from kratt's audit data and published industry research for agency. Every leaky channel here is a competitor's win.
- · AgencyAnalytics 2025 State of Agency Reporting Survey: average 11.2 hours per client per month on client reporting.
- · Agency utilization-rate benchmarks (AgencyAnalytics, Runn, Parakeeto, 2025): agencies risk losing 6-30% of billable hours to inefficiency and manual work.
- · 2025 agency profitability benchmarks (tmetric, Swydo, Promethean Research): average digital agency net margin ~13%, generalists 15-20%.
- · Harvard Business Review / MIT-InsideSales lead-response research: average response time ~47 hours; qualification rates drop sharply after 5 minutes.
- · Retainer vs project retention benchmarks (Focus Digital, Swydo, 2025): retainer agencies churn ~18% vs ~42% for project-based; acquiring a client costs 4-10x more than keeping one.
Wired into the tools you already run.
We wire into the stack you already run; nothing moves to a kratt-owned platform. Make.com or n8n pulls from every ad and analytics source into Airtable as one source of truth, your reporting tool reads from it, and lead webhooks from your CRM trigger instant follow-up. You keep the keys and the data.
Four playbooks shipping in week one.
Each playbook is shippable within audit in days of kickoff. Most agency clients start with the first two and add the rest in weeks 2–4.
Audit, then automated client reporting
The free audit ranks reporting labor against your other leaks. If it tops the list, we build it: daily Make.com scenarios pull GA4, Search Console, Meta, and Google Ads into Airtable, then generate every client report on a schedule with your branding and commentary slots. Reporting drops from days to minutes, billable hours come back.
~112 h / mo recovered at 10 clientsSpeed-to-lead follow-up engine
New-business and client inbound hits any source, gets enriched, and triggers an instant first response plus routing to the right person, closing the 47-hour gap that kills qualification. We build it on your CRM so the warm conversation lands with a human, fast.
First response in under 5 minContent and creative ops assist
AI-assisted briefs, first-draft copy, repurposing, and QA wired into your project tool so producers ship more per retainer hour without dropping voice or quality. Humans approve; the machine removes the blank-page and reformatting drag that erodes delivery margin.
Higher output per billable hourMargin and capacity dashboard
One live view of utilization, project margin, and at-risk retainers built from your time-tracking and CRM data, so partners see which accounts leak money before the month closes instead of after. Turns hindsight P&L into a weekly steering signal.
At-risk accounts flagged weeklyReal numbers from a real operator.
What closing the reporting and follow-up loop looks like for a 10-client agency
What it costs, without the dance.
The AI audit is free and the only thing that is yours to keep. It ranks your agency's revenue leaks in dollars and names the first build. If you move forward, kratt builds, hosts, and runs the AI on a retainer scoped to that specific leak, sized after the audit so you see the number and the scope before any spend. No piecemeal tool licenses, no slide-deck-and-goodbye engagement.
Five things agency operators ask first.
The questions every agency prospect asks on the first call. Answers in writing so you can decide before booking.
How much does AI consulting for agencies cost?+
The audit is free and yours to keep. It ranks where your agency is losing money in dollars and names the highest-value leak to close first. If you decide to build, kratt works on a hosted retainer scoped to that build: we design, ship, host, and run the AI for you. You get a number and a scope from the audit before any spend, with no obligation to continue.
Is AI worth it for agencies?+
For most agencies the return is not in headcount cuts, it is in recovered billable capacity and faster new business. Agencies spend around 11.2 hours per client per month on reporting and lose 6-30% of billable hours to manual work, against an average net margin near 13%. Closing even part of that flows straight to profit. Whether it is worth it for your shop is exactly what the free audit measures before you commit.
How is kratt different from an AI advisor or a tool vendor?+
Advisors hand you a strategy deck and leave the building to you. Tool vendors sell another subscription and another tab to manage. kratt does both halves: the audit sets strategy by ranking your leaks in dollars, then the same team builds, hosts, and runs the AI that closes the top one. Strategy and build from one team, days not months.
Do we have to move our data and tools to kratt?+
No. We wire into the stack you already run: your CRM, project tool, ad accounts, analytics, and reporting platform. Make.com or n8n and Airtable sit underneath as connective tissue, but you keep the accounts, the keys, and the data. Nothing gets locked behind a kratt-owned platform.
Will AI replace our team or our creative work?+
No. The build targets the manual drag, report assembly, data pulls, slow lead follow-up, reformatting, so your people spend billable hours on strategy and creative. Humans stay in the loop on every client-facing output; the AI removes the repetitive work that was burning margin and capacity.
How long until something is live?+
Days, not months. The free audit comes first and identifies the single highest-value leak. The initial build is scoped tight so the first working system ships fast, then we run and extend it. We do not sell a six-month transformation program; we close one loop, prove the number, and move to the next.
What does the free AI audit actually include?+
We map your lead-to-delivery workflow, look at where billable hours and margin leak, reporting load, response time, content ops, account risk, and rank the leaks by dollar impact. You get a written ranking and a recommended first build. It is yours to keep whether or not you work with kratt.
We are a small agency. Is this only for large agencies?+
No. Smaller agencies feel the manual-work tax hardest because partners are doing the reporting and follow-up themselves on the thinnest margins. The audit is scoped to your size, and the first build is deliberately small so the recovered hours pay for it quickly.
Other verticals we ship AI consulting for.
Same strategy and build from one team, tuned to industry-specific needs. Same deploy cadence. Same guarantees.
Ready for agencies
AI consulting?
Book a 30-min strategy call. We’ll map your current setup, show you the system in action, and quote the deploy. If it’s not a fit, we’ll tell you on the call.