What one reconciled view looks like for a multi-channel DTC brand
Ecommerce · illustrative
Ecommerce
One live dashboard for your store, so you can see the money moving and leaking in real time
Most stores run on a dozen tabs that never agree. Shopify says one thing, the ad accounts say another, the 3PL spreadsheet says a third, and inventory lives in someone's head. By the time the numbers get stitched together in a Monday export, the leak has already cost you a week. kratt does a free audit, ranks where your store is losing revenue in euros, then builds a custom dashboard on the stack you already pay for and hosts and runs it. One view that reconciles orders, ad spend, margin, and stock, so the leaks stop hiding between tools.
Audit-led · scope in writingOwnership agreed before launchtuned to ecommercedashboards, portals, and internal tools on your stack
The stack
Wired into the tools you already run.
We build on the stack you already run. Orders and inventory flow from Shopify or your platform, spend and ROAS from the ad accounts, retention signals from Klaviyo, payments from Stripe, fulfillment from your 3PL, and support load from Gorgias or Zendesk. The dashboard reads from your data, not a kratt-only silo. The only thing that is yours to keep no matter what you do next is the free audit.
Shopify / BigCommerce / WooCommerce
Meta Ads / Google Ads / TikTok Ads
Klaviyo / Postscript
Google Analytics 4
Stripe / Shopify Payments
ShipBob / 3PL + warehouse feeds
Gorgias / Zendesk
Google BigQuery / Snowflake
What it does
What it does
Blended-margin command center
- Surfaces the SKUs and campaigns eating margin
One view that pulls orders, COGS, shipping, payment fees, and ad spend from every channel and shows true contribution margin per order, SKU, and campaign in near real time. You stop celebrating revenue that is actually losing money once fees and CAC are netted out.
Stockout and overstock early-warning board
Live inventory pulled from Shopify and the 3PL, with velocity-based days-of-cover per SKU and alerts before a bestseller hits zero or a dead SKU ties up cash.
Checkout and funnel drop-off view
Pairs with recovery flows in Klaviyo or Postscript.
Daily operator scorecard
- Replaces the manual Monday export
The one screen the founder and ops lead actually open each morning: yesterday vs. trend on revenue, blended ROAS, margin, refunds, repeat rate, and support backlog, reconciled across tools so nobody argues about whose number is right. Replaces the Monday spreadsheet stitch-up.
The benchmark
Pricing
Scope follows the audit.
The audit is free and ranks your store's revenue leaks in euros, so you know which one a dashboard should close first. That finding is yours to keep either way. If you want kratt to build, host, and run the dashboard on your existing stack, it is a hosted retainer scoped after the audit to the build that closes the top leak. No per-seat BI licenses, no open-ended discovery fees.
Start with the audit
then scope the system.
Book a free 30-minute audit call. We’ll map the current workflow, the systems around it, and the next decision your team needs to make. If this service is not the right next step, we’ll tell you on the call.
Book your free 30-min audit callEcommerce · FAQ
Questions ecommerce operators ask first.
The questions every ecommerce prospect asks on the first call. Answers in writing so you can decide before booking.
How much does a Custom Dashboard for Ecommerce cost?
The audit is free, and it ranks your revenue leaks in euros so you know which one a dashboard should attack first. That finding is yours to keep whether or not you hire us. If you want kratt to build, host, and run the dashboard on your stack, it is a hosted retainer scoped to that build and priced after the audit shows the size of the prize. No per-seat BI license creep, no open-ended discovery billing.
Why not just use the dashboards already inside Shopify and my ad accounts?
Because each one only sees its own slice. Shopify does not net out ad spend, the ad accounts do not see refunds or COGS, and none of them reconcile against your 3PL or payment fees. The point is the single source of truth, not another tab.
Is this just another off-the-shelf BI tool or a Shopify app?
No. We build a custom dashboard tailored to how your store actually makes and loses money, on the stack you already pay for, then we host and run it. Off-the-shelf tools force your business into their schema and leave the integration, maintenance, and the awkward edge cases to you. We own the build and keep it running as your store and channels change.
Our data is messy and spread across a dozen tools. Will a dashboard even work?
That mess is usually the whole problem, and reconciling it is part of the build, not an afterthought. A dashboard fed by dirty or conflicting data just shows wrong numbers faster. The audit flags where your sources disagree, what has to be cleaned and mapped, and what a trustworthy single view requires before we wire anything live.
How long until the dashboard is live?
The free audit comes first and is quick. Once we agree on the top leak to attack, the first useful version of the dashboard is scoped small and quoted, and the go-live date is agreed in writing before the build starts. Then we keep refining it while it is already in your hands. We deliberately do not run multi-month BI projects that go dark before anyone sees a screen.
Who owns and maintains the dashboard, and what about our data security?
kratt hosts and runs it, so you do not staff a data team to keep it alive, but it reads from your accounts and your warehouse, not a kratt-only silo. Access uses scoped, revocable credentials, data stays in your systems, and if you ever part ways you keep your warehouse and the pipelines feeding it. The audit is yours to keep regardless.
We are a small team without a data analyst. Is a custom dashboard overkill?
It is the opposite. Lean teams are exactly who lose the most to manual reporting and invisible leaks, because nobody has hours to stitch exports together every week.
Can the dashboard do more than report, like alert us or trigger actions?
Yes. The dashboard is the view, and kratt can wire the actions that should follow it.
By industry
Other verticals we ship custom dashboards for.
Same dashboards, portals, and internal tools on your stack, tuned to industry-specific needs.