One live dashboard for your store, so you can
see the money moving and leaking in real time
Most stores run on a dozen tabs that never agree. Shopify says one thing, the ad accounts say another, the 3PL spreadsheet says a third, and inventory lives in someone's head. By the time the numbers get stitched together in a Monday export, the leak has already cost you a week. kratt does a free audit, ranks where your store is losing revenue in dollars, then builds a custom dashboard on the stack you already pay for and hosts and runs it. One view that reconciles orders, ad spend, margin, and stock, so the leaks stop hiding between tools.
What the open loop is costing you.
The conservative numbers below are pulled from kratt's audit data and published industry research for ecommerce. Every leaky channel here is a competitor's win.
- · Baymard Institute, Cart Abandonment Rate (running average of 49 studies): average documented online shopping cart abandonment ~70%.
- · IHL Group, inventory distortion research: out-of-stocks plus overstocks cost retailers roughly $1.73 trillion a year, about 6.5% of global retail sales.
- · Forrester Consulting (commissioned by Drizly), via RTInsights: 75% of business executives do not have a high level of trust in their data; 41% find it difficult to access useful data.
- · Shopify: the average merchant installs six or more apps to run a store, and app count scales with revenue, leaving data split across tools that do not reconcile.
Wired into the tools you already run.
We build on the stack you already run. Orders and inventory flow from Shopify or your platform, spend and ROAS from the ad accounts, retention signals from Klaviyo, payments from Stripe, fulfillment from your 3PL, and support load from Gorgias or Zendesk. It all lands reconciled in your warehouse (BigQuery or Snowflake) with orchestration on Make.com or n8n and custom services where the logic gets non-trivial. The dashboard reads from your data, not a kratt-only silo. The only thing that is yours to keep no matter what you do next is the free audit.
Four playbooks shipping in week one.
Each playbook is shippable within audit in days of kickoff. Most ecommerce clients start with the first two and add the rest in weeks 2–4.
Blended-margin command center
One view that pulls orders, COGS, shipping, payment fees, and ad spend from every channel and shows true contribution margin per order, SKU, and campaign in near real time. You stop celebrating revenue that is actually losing money once fees and CAC are netted out.
Surfaces the SKUs and campaigns eating marginStockout and overstock early-warning board
Live inventory pulled from Shopify and the 3PL, with velocity-based days-of-cover per SKU and alerts before a bestseller hits zero or a dead SKU ties up cash. Targets the leak IHL Group sizes at ~6.5% of sales.
Aims at the ~6.5%-of-sales inventory leakCheckout and funnel drop-off view
A funnel that ties product page, cart, and each checkout step to where shoppers leave, segmented by device and source, so you can see which step drives most of the ~70% abandonment instead of guessing. Pairs with recovery flows in Klaviyo or Postscript.
Pinpoints the steps behind ~70% abandonmentDaily operator scorecard
The one screen the founder and ops lead actually open each morning: yesterday vs. trend on revenue, blended ROAS, margin, refunds, repeat rate, and support backlog, reconciled across tools so nobody argues about whose number is right. Replaces the Monday spreadsheet stitch-up.
Replaces the manual Monday exportReal numbers from a real operator.
What one reconciled view looks like for a multi-channel DTC brand
What it costs, without the dance.
The audit is free and ranks your store's revenue leaks in dollars, so you know which one a dashboard should close first. That finding is yours to keep either way. If you want kratt to build, host, and run the dashboard on your existing stack, it is a hosted retainer scoped after the audit to the build that closes the top leak. No per-seat BI licenses, no open-ended discovery fees.
Five things ecommerce operators ask first.
The questions every ecommerce prospect asks on the first call. Answers in writing so you can decide before booking.
How much does a Custom Dashboard for Ecommerce cost?+
The audit is free, and it ranks your revenue leaks in dollars so you know which one a dashboard should attack first. That finding is yours to keep whether or not you hire us. If you want kratt to build, host, and run the dashboard on your stack, it is a hosted retainer scoped to that build and priced after the audit shows the size of the prize. No per-seat BI license creep, no open-ended discovery billing.
Why not just use the dashboards already inside Shopify and my ad accounts?+
Because each one only sees its own slice. Shopify does not net out ad spend, the ad accounts do not see refunds or COGS, and none of them reconcile against your 3PL or payment fees. A custom dashboard joins all of it into one number everyone trusts, which is exactly why 75% of executives say they do not trust the data they have today. The point is the single source of truth, not another tab.
Is this just another off-the-shelf BI tool or a Shopify app?+
No. We build a custom dashboard tailored to how your store actually makes and loses money, on the stack you already pay for, then we host and run it. Off-the-shelf tools force your business into their schema and leave the integration, maintenance, and the awkward edge cases to you. We own the build and keep it running as your store and channels change.
Our data is messy and spread across a dozen tools. Will a dashboard even work?+
That mess is usually the whole problem, and reconciling it is part of the build, not an afterthought. A dashboard fed by dirty or conflicting data just shows wrong numbers faster. The audit flags where your sources disagree, what has to be cleaned and mapped, and what a trustworthy single view requires before we wire anything live.
How long until the dashboard is live?+
Days, not months. The free audit comes first and is quick. Once we agree on the top leak to attack, a first useful version of the dashboard typically ships within a couple of weeks, then we keep refining it while it is already in your hands. We deliberately do not run multi-month BI projects that go dark before anyone sees a screen.
Who owns and maintains the dashboard, and what about our data security?+
kratt hosts and runs it, so you do not staff a data team to keep it alive, but it reads from your accounts and your warehouse, not a kratt-only silo. Access uses scoped, revocable credentials, data stays in your systems, and if you ever part ways you keep your warehouse and the pipelines feeding it. The audit is yours to keep regardless.
We are a small team without a data analyst. Is a custom dashboard overkill?+
It is the opposite. Lean teams are exactly who lose the most to manual reporting and invisible leaks, because nobody has hours to stitch exports together every week. A reconciled daily scorecard hands a two- or three-person team the one screen they need and gives back the hours currently spent reconciling tools by hand.
Can the dashboard do more than report, like alert us or trigger actions?+
Yes. The same reconciled data can fire alerts before a bestseller stocks out, flag campaigns slipping below target margin, or trigger a recovery flow in Klaviyo or Postscript, all orchestrated on Make.com or n8n with custom services where the logic gets non-trivial. The dashboard is the view, and kratt can wire the actions that close the loop behind it.
Other verticals we ship custom dashboards for.
Same dashboards, portals, and internal tools on your stack, tuned to industry-specific needs. Same deploy cadence. Same guarantees.
Ready for ecommerce
custom dashboards?
Book a 30-min strategy call. We’ll map your current setup, show you the system in action, and quote the deploy. If it’s not a fit, we’ll tell you on the call.