One live view of every retainer
Most agencies run the business on a dozen spreadsheets, a time tracker nobody fills in, and a PM tool that does not talk to billing. So the leaks are invisible. We build a custom dashboard on top of the stack you already use, then host and run it, so utilisation, scope burn, and retainer profit are one screen you can trust.
Wired into the tools you already run.
We do not ask you to switch tools. The dashboard reads from wherever your data already lives: time from Harvest, Toggl, or Clockify; projects from Notion, ClickUp, Asana, or Monday; deals from HubSpot or Pipedrive; revenue from Stripe, QuickBooks, or Xero; client performance from GA4, Search Console, and the ad platforms. Slack stays the place alerts land.
What it does
Retainer profitability board
One row per retainer: hours logged times loaded cost against the fee you actually charge, refreshed nightly from time tracker plus billing. The retainer that has quietly slid underwater shows up red before the quarterly P&L finds it, not after.
Live utilisation by person and team
Billable versus non-billable hours per team member against your target band, pulled straight from the time tracker. You stop guessing who is overloaded and who has bench, and capacity planning runs on real numbers instead of Friday-from-memory timesheets.
Scope-burn tracker
Hours logged versus hours scoped per project, with a clear line where you cross into out-of-scope.
Client-facing reporting portal
Each client gets a white-labelled live view of their own metrics, pulled from GA4, Search Console, and the ad platforms, themed in their brand. Replaces the monthly hand-built deck, and the numbers are always current instead of three weeks stale.
Scope follows the audit.
No fixed price before the audit. The free AI audit ranks your agency's biggest revenue leaks in euros, unbilled scope, low utilisation, reporting time, then we scope a Custom Dashboards build and a monthly run-and-host retainer against that number. The audit is yours to keep whether or not you go further.
Start with the audit
then scope the system.
Book a free 30-minute audit call. We’ll map the current workflow, the systems around it, and the next decision your team needs to make. If this service is not the right next step, we’ll tell you on the call.
Book your free 30-min audit callQuestions agency operators ask first.
The questions every agency prospect asks on the first call. Answers in writing so you can decide before booking.
How much does a Custom Dashboards build for an agency cost?
We do not quote before we look. The free AI audit ranks where your agency is actually leaking money, unbilled scope, low utilisation, hours sunk in reporting, in euros, so any build is sized against a number you can see. kratt then builds, hosts, and runs the dashboard on a monthly retainer. The audit is the only thing that is yours to keep, no strings.
Do we have to switch off our current tools?
No. That is the point. The dashboard reads from the stack you already run, Notion or ClickUp or Asana, Harvest or Toggl or Clockify, HubSpot or Pipedrive, Stripe or Xero. We connect to those tools rather than replace them, so your team keeps working exactly as they do today.
How is this different from Databox, Geckoboard, or a Looker Studio template?
Those are generic widgets you configure and maintain yourself. We build a dashboard around how your agency actually books time, scopes work, and recognises revenue, then we host it and keep it running as your tools and clients change. You get a custom view plus an operator who maintains it, not another tool to babysit.
How fast can we have it live?
The free audit comes first. A first working view, usually retainer profit or utilisation, is scoped small and quoted, and the go-live date is agreed in writing before the build starts. It runs on your real data, then we layer in scope-burn and client reporting from there. We deliberately ship a useful screen first rather than disappear for a quarter.
Where does the utilisation and scope data actually come from?
From your time tracker and project tool. If timesheets are patchy today, the audit will say so, because dashboards on incomplete data are worse than none. Part of the build is tightening how hours get logged so the numbers you are about to trust are real.
Can each client see only their own data?
Yes. Each client portal is scoped to that client's data only and themed in their brand for white-label reporting. Internal profitability and utilisation views stay private to your team. Data is segregated by access, and we sign an NDA and DPA at kickoff.
Is this worth it for a small agency, or only for larger shops?
If you run more than a handful of retainers across more than a couple of tools, the leaks are already invisible to you. The free audit tells you the number before you commit.
What happens after the dashboard is live? Do we own it?
kratt hosts and runs it on a retainer, so it keeps working as platforms change their APIs, you add clients, and your reporting needs shift. The free AI audit is the only deliverable that is yours to keep outright. The dashboard is a hosted system we operate for you, the same way you run retainers for your own clients.
Other verticals we ship custom dashboards for.
Same dashboards, portals, and internal tools on your stack, tuned to industry-specific needs.