A clearer creative operating system for real estate
Real Estate Developers · illustrative workflow
Real Estate Developers
Creative systems for real estate built around your channels.
We start by auditing how real estate creative is briefed, made, reviewed, and released. Then we codify the brand and build the smallest useful system around the channels your team actually owns.
Audit-led · scope in writingOwnership agreed before launchScoped on the audittuned to real estateBrand rules, channel formats, and a production workflow your team can run
The stack
Wired into the tools you already run.
We review the CMS, ad platforms, design files, storage, analytics, and approval tools already in use. Access is scoped to the audit and build, with permissions and ownership agreed before implementation.
Figma (brand DNA + templates)
Adobe CC (handover format)
Meta Ads Manager
Instagram + Facebook
LinkedIn (developer-side B2B)
Mailchimp (newsletter creative)
Realtor.com / Zillow / kv.ee feed
Cap-rate / ROI calculator overlays
What it does
What the creative system can support
We scope the real estate creative system around its channels, audience, brand rules, approval points, and the people who own release.
Listing creative pack (per new listing)
A listing creative pack (per new listing) workstream scoped around your real estate audience, channel requirements, approved claims, and review owner.
Brand DNA codification
A brand dna codification workstream scoped around your real estate audience, channel requirements, approved claims, and review owner.
Project / development launch creative
A project / development launch creative workstream scoped around your real estate audience, channel requirements, approved claims, and review owner.
Lifecycle + nurture creative
A lifecycle + nurture creative workstream scoped around your real estate audience, channel requirements, approved claims, and review owner.
The benchmark
Pricing
Scope follows the audit.
Scope follows the audit. We define the brand rules, channel formats, production workflow, review responsibilities, ownership, and support model before quoting implementation.
Start with the audit
then scope the system.
Book a free 30-minute audit call. We’ll map the current workflow, the systems around it, and the next decision your team needs to make. If this service is not the right next step, we’ll tell you on the call.
Book your free 30-min audit callReal Estate Developers · FAQ
Questions real estate operators ask first.
The questions every real estate prospect asks on the first call. Answers in writing so you can decide before booking.
What happens in the real estate creative audit?
We map the brand rules, audiences, channels, existing assets, production steps, approvals, and ownership that shape real estate creative. The output is a practical scope for what to codify, what to automate, and what should remain human-reviewed.
How do you keep the creative on-brand?
We work from approved brand evidence, product truth, channel constraints, and explicit review rules. The system can make production easier, but a named human still owns the final approval where the risk or context requires it.
Can you support multiple channels and formats?
Yes. We choose the format mix from the channel plan, then document specs, source inputs, adaptations, and approval steps so the same system can support the channels you actually use without pretending every channel works the same way.
Who owns the system after launch?
You do. We can remain the managing technical partner for monitoring and improvements, or hand over the repository, brand rules, templates, access, and runbook for your team to operate.
How do we measure whether it is helping?
We agree the useful signals on the audit: review time, rework, approved releases, channel feedback, and the quality of the handoff. We do not promise a fixed volume or performance result before understanding the workflow.
What kind of team is a good fit?
Established real estate teams with a real brand, recurring creative work, more than one channel, and a person who can own approvals are the best fit. Mid-market teams can benefit when the workflow is important enough to deserve a system.
Insights · real estate
What we’re writing about real estate.
Latest from the kratt blog, tagged for real estate operators. Numbers, scripts, real benchmarks, everything we’d send a prospect on the first call.
More on the kratt blog.
By industry
Other verticals we ship creative system for.
Same Brand rules, channel formats, and a production workflow your team can run, tuned to industry-specific needs.