Forty on-brand creative assets a month -
for less than a senior designer.
Mid-market DTC brands are paying $90k+ for a creative director who ships 12 assets a month, half off-brand. We codify your Brand DNA in 7 days, then ship hundreds of on-brand creatives monthly, paid social, lifecycle, retail. Brand stays tight; CPA stops climbing from ad fatigue.
What the open loop is costing you.
The conservative numbers below are pulled from kratt's audit data and published industry research for DTC ecommerce. Every leaky channel here is a competitor's win.
- · Klaviyo 2024 DTC Benchmarks: brands shipping 30+ creative refreshes/month see 25% lower blended CAC.
- · Meta Foresight 2024: ad fatigue starts at ~3-4 weeks for mid-market accounts, accelerates at 6+.
- · kratt audit of 5 mid-market DTC brands, Q1 2026.
Wired into the tools you already run.
Brand DNA file lives in Figma, 8 rules, 6 visual primitives, 1 voice doc. Assets ship as Figma + PSD + final export (PNG/MP4) packaged for direct upload to Meta + TikTok Ads Manager. Klaviyo gets lifecycle assets in matching size variants. Northbeam/TW pull creative-level performance for next-month iteration.
Four playbooks shipping in week one.
Each playbook is shippable within live in 7 days of kickoff. Most DTC ecommerce clients start with the first two and add the rest in weeks 2–4.
Paid social hero refresh
8 angles × 5 colourways = 40 paid-social hero variants per month, sized for 1080×1080 + 1080×1350 + 1080×1920. Ready for direct upload to Meta + TikTok Ads Manager. Refresh cycle every 28 days to stay ahead of fatigue.
~25% blended CAC dropLifecycle email + SMS creative
Welcome / abandoned / win-back / VIP, every Klaviyo flow gets matching on-brand creative monthly. Hero, secondary, and product-callout per email. SMS hero images sized for iOS + Android preview.
~30% lifecycle CTR liftRetail + packaging asset support
Same Brand DNA generates 50×70 posters, packaging inserts, retail standees, in-store screens. Print-ready PDFs at 300dpi CMYK with bleed. Direct hand-off to your printer.
~$4k / quarter print savingsFounder + UGC content templates
Templates for founder talking-head video covers, testimonial cards, UGC overlay packs. Your team or freelancers ship ad-ready content in minutes, not days, with brand-locked typography + colour.
~3× UGC throughputReal numbers from a real operator.
Stormy Content Machine, full Python pipeline shipping on-brand DTC assets at scale
“The Stormy machine takes a codified brand DNA file and produces ads, social, video scripts, and outreach assets on a pipeline. Content agent, batch generators, prospect samples, webhook server, the whole production line runs without a designer touching it most days.”
What it costs, without the dance.
DTC ecommerce Ad Factory runs $4,500-$12,000/month depending on channel scope. Brand DNA Sprint is a one-time $5,000, required before factory output begins. Most brands hit positive ROI within 60 days from CAC reduction alone.
Five things DTC ecommerce operators ask first.
The questions every DTC ecommerce prospect asks on the first call. Answers in writing so you can decide before booking.
Will it look like AI?+
Only if your brand looks like AI. The whole point of brand DNA extraction is the model never generates from scratch, it generates from your visual system. Photography rules, palette, type, mood. Your assets look like your brand because the inputs are your brand.
Can it handle product photography?+
We use your existing product photography as inputs. We don't AI-generate the product itself, that's where AI ecom slop happens. We compose, layout, animate, type, but the product is real and shot.
Will it replace our in-house designer?+
Most clients keep their senior creative lead and use the Factory as throughput. The lead becomes the brand director (reviewing + approving), the Factory becomes the production team. The math: $11k/mo Factory replaces $140k/yr loaded designer + freelance overflow.
How does it work with our existing ad platform team?+
Factory ships assets pre-sized + named for direct Meta + TikTok Ads Manager upload. Your media buyer / agency uploads + tags + tests as normal. We don't touch your ad accounts, that stays with your media side.
How much does Ad Factory for DTC cost?+
$4,500/month for 40 paid-social assets, $9,000/month with full lifecycle + retail support, $12,000/month full-stack including UGC templates + founder content. Brand DNA Sprint is a one-time $5,000.
What we’re writing about DTC ecommerce.
Latest from the kratt blog, tagged for DTC ecommerce operators. Numbers, scripts, real benchmarks, everything we’d send a prospect on the first call.
Other verticals we ship ad factory for.
Same Brand DNA + creative ops at scale, tuned to industry-specific needs. Same deploy cadence. Same guarantees.
Ready for dtc ecommerce brands
ad factory?
Book a 30-min strategy call. We’ll map your current setup, show you the system in action, and quote the deploy. If it’s not a fit, we’ll tell you on the call.