A clearer creative operating system for health + wellness
Health + Wellness · illustrative workflow
Health + Wellness
Creative systems for health + wellness built around your channels.
We start by auditing how health + wellness creative is briefed, made, reviewed, and released. Then we codify the brand and build the smallest useful system around the channels your team actually owns.
Audit-led · scope in writingOwnership agreed before launchScoped on the audittuned to health + wellnessBrand rules, channel formats, and a production workflow your team can run
The stack
Wired into the tools you already run.
We review the CMS, ad platforms, design files, storage, analytics, and approval tools already in use. Access is scoped to the audit and build, with permissions and ownership agreed before implementation.
Figma (brand DNA)
Adobe CC
Meta Ads Manager
TikTok Ads Manager (gym + supplement)
Mindbody / Boulevard (in-app creative)
Klaviyo / Mailchimp
Google Ads (medspa local)
Print-ready PDFs (in-clinic + OOH)
What it does
What the creative system can support
We scope the health + wellness creative system around its channels, audience, brand rules, approval points, and the people who own release.
Treatment / package creative refresh
A treatment / package creative refresh workstream scoped around your health + wellness audience, channel requirements, approved claims, and review owner.
Before-and-after content (compliance-safe)
A before-and-after content (compliance-safe) workstream scoped around your health + wellness audience, channel requirements, approved claims, and review owner.
In-clinic + OOH creative
A in-clinic + ooh creative workstream scoped around your health + wellness audience, channel requirements, approved claims, and review owner.
Lifecycle + retention creative
A lifecycle + retention creative workstream scoped around your health + wellness audience, channel requirements, approved claims, and review owner.
The benchmark
Pricing
Scope follows the audit.
Scope follows the audit. We define the brand rules, channel formats, production workflow, review responsibilities, ownership, and support model before quoting implementation.
Start with the audit
then scope the system.
Book a free 30-minute audit call. We’ll map the current workflow, the systems around it, and the next decision your team needs to make. If this service is not the right next step, we’ll tell you on the call.
Book your free 30-min audit callHealth + Wellness · FAQ
Questions health + wellness operators ask first.
The questions every health + wellness prospect asks on the first call. Answers in writing so you can decide before booking.
What happens in the health + wellness creative audit?
We map the brand rules, audiences, channels, existing assets, production steps, approvals, and ownership that shape health + wellness creative. The output is a practical scope for what to codify, what to automate, and what should remain human-reviewed.
How do you keep the creative on-brand?
We work from approved brand evidence, product truth, channel constraints, and explicit review rules. The system can make production easier, but a named human still owns the final approval where the risk or context requires it.
Can you support multiple channels and formats?
Yes. We choose the format mix from the channel plan, then document specs, source inputs, adaptations, and approval steps so the same system can support the channels you actually use without pretending every channel works the same way.
Who owns the system after launch?
You do. We can remain the managing technical partner for monitoring and improvements, or hand over the repository, brand rules, templates, access, and runbook for your team to operate.
How do we measure whether it is helping?
We agree the useful signals on the audit: review time, rework, approved releases, channel feedback, and the quality of the handoff. We do not promise a fixed volume or performance result before understanding the workflow.
What kind of team is a good fit?
Established health + wellness teams with a real brand, recurring creative work, more than one channel, and a person who can own approvals are the best fit. Mid-market teams can benefit when the workflow is important enough to deserve a system.
Insights · health + wellness
What we’re writing about health + wellness.
Latest from the kratt blog, tagged for health + wellness operators. Numbers, scripts, real benchmarks, everything we’d send a prospect on the first call.
More on the kratt blog.
By industry
Other verticals we ship creative system for.
Same Brand rules, channel formats, and a production workflow your team can run, tuned to industry-specific needs.