Forty on-brand assets a month -
medical-grade trust, lifestyle-grade pull.
Health + wellness lives or dies on the trust gap: medical credibility AND lifestyle aspiration in one frame. We codify your Brand DNA, clinical authority + warmth, then ship hundreds of on-brand creatives monthly across paid, lifecycle, in-clinic, and OOH. Brand stays tight; the regulators stay quiet.
What the open loop is costing you.
The conservative numbers below are pulled from kratt's audit data and published industry research for health + wellness. Every leaky channel here is a competitor's win.
- · ASAPS 2024 Industry Survey: 70% of US medspas report Meta ad rejections > 1×/quarter due to compliance issues.
- · IHRSA 2024 Fitness Report: top-quartile gym chains ship 30+ creative assets/month, see 2× member acquisition.
- · kratt audit of 3 mid-market wellness brands, Q1 2026.
Wired into the tools you already run.
Brand DNA in Figma, clinical-side variant + lifestyle-side variant. Compliance review built into the QA gate (Meta Ads policy + FDA wellness claims + state med-board language). Pre-sized assets for Meta + TikTok + Google + Mindbody / Boulevard in-app banners + in-clinic print + OOH.
Four playbooks shipping in week one.
Each playbook is shippable within scoped on the audit of kickoff. Most health + wellness clients start with the first two and add the rest in weeks 2–4.
Treatment / package creative refresh
8 angles × 5 colourways = 40 paid-social variants / month for treatment + package promotion. Compliance-checked language. Sized for Meta + TikTok + Google. Refresh every 22 days for the wellness fatigue cycle.
~25% CPA reductionBefore-and-after content (compliance-safe)
Templated B/A layouts that comply with state med-board + Meta Ads policy. Patient-consent workflow + watermark + disclaimer pre-built into the template. Replaces the inconsistent freelancer-driven approach that triggers ad rejections.
0 compliance violations / quarterIn-clinic + OOH creative
Reception screens, treatment-room signage, retail product callouts, exterior banners, all on-brand, print-ready PDFs. Same Brand DNA generates the digital + physical assets together so the brand reads consistent on the street + on the phone.
~$3k / quarter print savingsLifecycle + retention creative
Booking-confirmation email hero, pre-treatment prep card, post-treatment care + upsell visuals, recall-campaign creative, VIP-tier branding. Pairs with the SMS Marketing service for end-to-end lifecycle creative + delivery.
+22% repeat-booking rateReal numbers from a real operator.
Ecosh, Estonian wellbeing brand running on a codified content factory
“Brand DNA codified once. Factory ships hundreds of on-brand creatives a month, ads, social, posters, at roughly the cost of one freelancer's day rate.”
What it costs, without the dance.
Scoped on the free AI audit. We price against what the audit finds, so the quote reflects your actual stack and volume rather than a list rate.
Five things health + wellness operators ask first.
The questions every health + wellness prospect asks on the first call. Answers in writing so you can decide before booking.
How do you handle compliance for medspa + supplement claims?+
Brand DNA Sprint includes a compliance copy library reviewed against Meta Ads policy + FDA wellness-claim guidelines + state med-board language. Every creative passes through that copy library before shipping. We don't promise outcomes the law doesn't let you promise.
Will it work for both single-location + chains?+
Yes. Single-location wellness studios run on the same factory as 30-location chains. Chains get per-location variants (local team photo, address, micro-offers) inheriting from the master Brand DNA. Volume discounts at 5+ locations.
Can it do supplement / packaged-product creative?+
Yes. Supplement brands get product-shot composites + nutrition-fact-style cards + UGC overlays + retail standee templates. Same Brand DNA generates D2C feed creative + Amazon A+ content + retail packaging support.
How does this compare to AI ad-generator tools (AdCreative.ai etc.)?+
Those generate from generic templates. Factory generates from your codified Brand DNA, your photography, your palette, your voice, your compliance library. The output looks like your brand, not like ad-generator slop. We use AI as a compression tool, not a creative shortcut.
How much does Ad Factory for wellness cost?+
It is quoted after the free AI audit. The audit maps what you are losing and what it takes to close it, and the price follows that scope rather than a published rate card.
What we’re writing about health + wellness.
Latest from the kratt blog, tagged for health + wellness operators. Numbers, scripts, real benchmarks, everything we’d send a prospect on the first call.
Other verticals we ship ad factory for.
Same Brand DNA + creative ops at scale, tuned to industry-specific needs. Same deploy cadence. Same guarantees.
Ready for health + wellness
ad factory?
Book a 30-min strategy call. We’ll map your current setup, show you the system in action, and quote the deploy. If it’s not a fit, we’ll tell you on the call.