A clearer creative operating system for B2B SaaS
B2B SaaS · illustrative workflow
B2B SaaS
Creative systems for B2B SaaS built around your channels.
We start by auditing how B2B SaaS creative is briefed, made, reviewed, and released. Then we codify the brand and build the smallest useful system around the channels your team actually owns.
Audit-led · scope in writingOwnership agreed before launchScoped on the audittuned to B2B SaaSBrand rules, channel formats, and a production workflow your team can run
The stack
Wired into the tools you already run.
We review the CMS, ad platforms, design files, storage, analytics, and approval tools already in use. Access is scoped to the audit and build, with permissions and ownership agreed before implementation.
Figma (brand DNA + templates)
LinkedIn Ads Manager
LinkedIn organic (Buffer / Hootsuite handover)
HubSpot / Marketo (lifecycle creative)
Loom / Riverside (founder video templates)
Customer.io / Intercom (in-product creative)
Notion (founder content workflow)
Adobe CC (handover format)
What it does
What the creative system can support
We scope the B2B SaaS creative system around its channels, audience, brand rules, approval points, and the people who own release.
LinkedIn paid carousel + image factory
A linkedin paid carousel + image factory workstream scoped around your B2B SaaS audience, channel requirements, approved claims, and review owner.
Founder content templates + production
A founder content templates + production workstream scoped around your B2B SaaS audience, channel requirements, approved claims, and review owner.
Customer story + case study creative
A customer story + case study creative workstream scoped around your B2B SaaS audience, channel requirements, approved claims, and review owner.
Lifecycle + in-product creative
A lifecycle + in-product creative workstream scoped around your B2B SaaS audience, channel requirements, approved claims, and review owner.
The benchmark
Pricing
Scope follows the audit.
Scope follows the audit. We define the brand rules, channel formats, production workflow, review responsibilities, ownership, and support model before quoting implementation.
Start with the audit
then scope the system.
Book a free 30-minute audit call. We’ll map the current workflow, the systems around it, and the next decision your team needs to make. If this service is not the right next step, we’ll tell you on the call.
Book your free 30-min audit callB2B SaaS · FAQ
Questions B2B SaaS operators ask first.
The questions every B2B SaaS prospect asks on the first call. Answers in writing so you can decide before booking.
What happens in the B2B SaaS creative audit?
We map the brand rules, audiences, channels, existing assets, production steps, approvals, and ownership that shape B2B SaaS creative. The output is a practical scope for what to codify, what to automate, and what should remain human-reviewed.
How do you keep the creative on-brand?
We work from approved brand evidence, product truth, channel constraints, and explicit review rules. The system can make production easier, but a named human still owns the final approval where the risk or context requires it.
Can you support multiple channels and formats?
Yes. We choose the format mix from the channel plan, then document specs, source inputs, adaptations, and approval steps so the same system can support the channels you actually use without pretending every channel works the same way.
Who owns the system after launch?
You do. We can remain the managing technical partner for monitoring and improvements, or hand over the repository, brand rules, templates, access, and runbook for your team to operate.
How do we measure whether it is helping?
We agree the useful signals on the audit: review time, rework, approved releases, channel feedback, and the quality of the handoff. We do not promise a fixed volume or performance result before understanding the workflow.
What kind of team is a good fit?
Established B2B SaaS teams with a real brand, recurring creative work, more than one channel, and a person who can own approvals are the best fit. Mid-market teams can benefit when the workflow is important enough to deserve a system.
Insights · B2B SaaS
What we’re writing about B2B SaaS.
Latest from the kratt blog, tagged for B2B SaaS operators. Numbers, scripts, real benchmarks, everything we’d send a prospect on the first call.
More on the kratt blog.
By industry
Other verticals we ship creative system for.
Same Brand rules, channel formats, and a production workflow your team can run, tuned to industry-specific needs.