FREE TOOL · revenue leak heatmap · cited methodology
Find the 12 leaks
costing you the most.
Ten inputs. Twelve leaks. One heatmap. Every number anchored to public industry data, page-speed 7% (WIRO 2026), 5-min response 400% lift (Invoca), 40% involuntary churn (Genesys), 28% after-hours demand (Convirza).
3 · channels running 2industry median is 4.2 channels
6a · inbound calls / week 60
6b · pickup rate 45%restaurants avg: 45%
9a · monthly membership / subscription € (set 0 if pure walk-in)wine clubs, prepaid passes, catering retainers, most restaurants: 0
9b · annual regulars attrition 30%share of regulars you lose per year
Creative
Channel concentration10 616 €/ yr
Creative iteration7219 €/ yr
Retargeting gap2654 €/ yr
Site
Page speed9008 €/ yr
Form friction1062 €/ yr · estimate
Social proof / scarcity1274 €/ yr · estimate
Voice
Missed inbound calls25 395 €/ yr
After-hours dead air9465 €/ yr
Outbound response lag2654 €/ yr
Ops
Involuntary churn0 €/ yr
Renewal play missing0 €/ yr
Upsell / cross-sell2654 €/ yr
< €5K €5K–€50K €50K–€150K €150K+per-cell math + priced fix in your email
72 000 €
/ year, total open loop tax across 12 leaks
worst zoneMissed inbound calls25 395 €/yr
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Methodology + sources
Each cell uses a single defensible formula. We deliberately under-promise: 50% recovery on missed calls, 35% saveable on voluntary churn, conservative 0.85 lost-forever multiplier on bookings. Leaks overlap (one lost booking can surface in two cells), so when the 12 cells sum past 12% of your revenue band midpoint we cap the total there and scale every cell to match.
- Page speed: WIRO 2026, 1s delay = 7% conversion drop
- Lead response: Invoca, 5-min response = 400% conversion vs 1hr
- Involuntary churn: Genesys 2026, 40% of B2B SaaS churn is payment failure
- Retention ROI: Bain, 5% retention improvement = 25–95% profit lift
- After-hours demand: Convirza, 28% of bookable calls outside business hours
- Missed-call data: Aira 2026, Phonely 2026, 411 Locals
- Channel mix: Vena 2026, $1M-$50M ARR firms average 4.2 channels
- Retargeting: HubSpot, 67% of warm visitors never re-engaged
- Upsell: Marketing Metrics, existing customers buy 50–67% more often