SaaS Startups

The marketing site you actually need - and the code is yours.

You closed Series A. Now you need a marketing site that doesn't look like the Webflow template every YC company uses. Code is yours. Scoped on the free AI audit.

Audit-led · scope in writingOwnership agreed before launchScoped on the audittuned to SaaS startup
The stack

Wired into the tools you already run.

CRM lead-capture via HubSpot or Pipedrive form embed (or custom). Analytics: PostHog default, Mixpanel/Plausible/GA4 on request. Optional Webflow CMS handover for marketing-team page editing.

The stackExample
HubSpot / Pipedrive (lead capture)
PostHog / Mixpanel / Plausible analytics
Stripe (pricing page integration)
Inkeep / Algolia (in-product docs search)
Webflow CMS handover (optional)

What it does

What it does
  1. Post-Series-A launch

    • 6-page core site

    Brand DNA captured first, then content, then design and build, then review, QA and deploy. 6-page core marketing site (home, product, pricing, customers, about, blog).

  2. Conversion-tuned demo flow

      Multi-step demo-request flow with smart enrichment (Clearbit / Apollo) + routing (Calendly / Cal.com / Chili Piper) + immediate CRM write. Replaces the form-and-pray approach.

    • Programmatic comparison + alternative pages

        Programmatic /vs/<competitor> + /alternative-to/<competitor> pages built from a single template + competitor data file. Captures BoFu intent search traffic competitors can't ethically target.

      • In-product docs + changelog site

          Public docs site + changelog + API reference, all on the same Vibe Code stack as the marketing site. Inkeep / Algolia search. Pushes from your engineering wiki via GitHub Action. Devs publish without leaving their workflow.

        Pricing

        Scope follows the audit.

        Scoped on the free AI audit. We price against what the audit finds, so the quote reflects your actual stack and volume rather than a list rate.

        Start with the audit
        then scope the system.

        Book a free 30-minute audit call. We’ll map the current workflow, the systems around it, and the next decision your team needs to make. If this service is not the right next step, we’ll tell you on the call.

        Book your free 30-min audit call
        SaaS Startups · FAQ

        Questions SaaS startup operators ask first.

        The questions every SaaS startup prospect asks on the first call. Answers in writing so you can decide before booking.

        Why not Webflow / Framer / a no-code tool?

        Once you have a designer + developer + you want CMS-driven blog + custom programmatic pages + product-data integration → code-based stack outperforms.

        How much does the launch site cost?

        It is quoted after the free AI audit. The audit maps what you are losing and what it takes to close it, and the price follows that scope rather than a published rate card.

        Insights · SaaS startup

        What we’re writing about SaaS startup.

        Latest from the kratt blog, tagged for SaaS startup operators. Numbers, scripts, real benchmarks, everything we’d send a prospect on the first call.

        More on the kratt blog · new posts every Mon / Wed / Fri.
        kratt

        kratt takes AI in companies from an initial idea to a reliable system. Based on the audit, we define where AI pays off and start development where the return is highest.

        Book the free audit call
        The newsletter

        Occasional notes on
        what’s actually working.

        No spam. Cancel anytime. Occasional notes only.
        Book your free 30-min audit call