The marketing site you actually need
- and the code is yours.
You closed Series A. Now you need a marketing site that doesn't look like the Webflow template every YC company uses. We ship a luxury launch site, Vite + React + Tailwind, Lighthouse 95+, conversion-tuned to your ICP. Code is yours. Scoped on the free AI audit.
What the open loop is costing you.
The conservative numbers below are pulled from kratt's audit data and published industry research for SaaS startup. Every leaky channel here is a competitor's win.
- · Crazy Egg 2024 SaaS Conversion Report: median mid-market SaaS demo-CVR is 0.4%, top quartile is 2.1%.
- · OpenView 2024: post-funding SaaS founders rank 'marketing site' as the #2 spend regret after 'first paid hire'.
- · kratt audit data, Q1 2026.
Wired into the tools you already run.
Vite + React + Tailwind by default, fast, owned, no vendor lock. Pushes to your GitHub from day 1. Vercel deploy with preview URLs per branch. CRM lead-capture via HubSpot or Pipedrive form embed (or custom). Analytics: PostHog default, Mixpanel/Plausible/GA4 on request. Optional Webflow CMS handover for marketing-team page editing.
Four playbooks shipping in week one.
Each playbook is shippable within scoped on the audit of kickoff. Most SaaS startup clients start with the first two and add the rest in weeks 2–4.
Post-Series-A launch
Brand DNA captured first, then content, then design and build, then review, QA and deploy. 6-page core marketing site (home, product, pricing, customers, about, blog).
6-page core siteConversion-tuned demo flow
Multi-step demo-request flow with smart enrichment (Clearbit / Apollo) + routing (Calendly / Cal.com / Chili Piper) + immediate CRM write. Replaces the form-and-pray approach. Median post-funding SaaS site CVR jumps from ~0.4% to 1.8%+.
~4× demo CVRProgrammatic comparison + alternative pages
Programmatic /vs/<competitor> + /alternative-to/<competitor> pages built from a single template + competitor data file. 12-30 SEO pages from one build. Captures BoFu intent search traffic competitors can't ethically target.
+20-50 SEO pages liveIn-product docs + changelog site
Public docs site + changelog + API reference, all on the same Vibe Code stack as the marketing site. Inkeep / Algolia search. Pushes from your engineering wiki via GitHub Action. Devs publish without leaving their workflow.
Docs ship same-day with codeReal numbers from a real operator.
diil.ai + MiroFish, co-built AI platform sites with full content + lead infrastructure
“diil.ai (co-built) ships its own blog on a cron, captures leads, hands off to onboarding. MiroFish (Bun + Express stack, knowledge-graph backend) launched with the prediction engine wired to the front-end on day one. Both sites are not just brochures, they're operational.”
What it costs, without the dance.
Scoped on the free AI audit. We price against what the audit finds, so the quote reflects your actual stack and volume rather than a list rate.
Five things SaaS startup operators ask first.
The questions every SaaS startup prospect asks on the first call. Answers in writing so you can decide before booking.
Why not Webflow / Framer / a no-code tool?+
If your marketing team is non-technical and you're <10 people, Webflow / Framer is fine. Once you have a designer + developer + you want CMS-driven blog + custom programmatic pages + product-data integration → code-based stack outperforms. Vite + React + Tailwind is the fastest stack for that profile.
What about Next.js?+
Next.js is the right call if you need SSR for a complex app surface or you're building a hybrid app+marketing site. For pure marketing sites, Vite is faster to ship + simpler to own. We ship in either; Next.js is selected when the SSR + edge-rendering features earn their cost.
Will the site survive our marketing team editing it?+
Yes. We hand over a Vibe Code component library (Tailwind + React) with documentation + Loom walkthroughs. Your marketing team ships new pages in hours, not weeks. For non-technical content edits we wire a Webflow CMS or Sanity headless CMS layer over the React shell.
How does this work with our existing brand?+
We capture your existing brand (or build one from scratch in the Brand DNA Sprint if you don't have one) into a Tailwind theme. Every component inherits, colour, type, spacing, motion. Site looks unmistakably yours, not template-yours.
How much does the launch site cost?+
It is quoted after the free AI audit. The audit maps what you are losing and what it takes to close it, and the price follows that scope rather than a published rate card.
What we’re writing about SaaS startup.
Latest from the kratt blog, tagged for SaaS startup operators. Numbers, scripts, real benchmarks, everything we’d send a prospect on the first call.
Other verticals we ship launch site for.
Same Vite + React + Tailwind launch site, tuned to industry-specific needs. Same deploy cadence. Same guarantees.
Ready for saas startups
launch site?
Book a 30-min strategy call. We’ll map your current setup, show you the system in action, and quote the deploy. If it’s not a fit, we’ll tell you on the call.