2 onboarding slots open this month · we cap at 4 / mo

A local services site that wins
first-call business, in 7 days.

HVAC + plumbing + electrical + contractor sites compete on first-call-wins. Most are 2018 templates with no service-area pages, weak emergency conversion. We ship a conversion-tuned local services site in 7 business days, programmatic service-area pages, emergency-routing CTA, ServiceTitan / Jobber wired. From $8,000.

The math

What the open loop is costing you.

The conservative numbers below are pulled from kratt's audit data and published industry research for local services. Every leaky channel here is a competitor's win.

~10 wks
Industry rebuild timeline
Average local services site rebuild from agency briefing: 10 weeks.
~60%
First-call-wins
Industry data: 60% of local services callers book with the first contractor that responds.
~3%
Avg service site CVR
Median home services site visit-to-call CVR; top quartile is 9-12% with proper conversion design.
~28
Mobile Lighthouse
Average local services site mobile Lighthouse, heavy WordPress + service-area page bloat.
Conservative annual leak
$120k+ / yr
Just from CVR gap on a typical 5,000-visit/month local services site. Doesn't count Local Services Ads spend wasted on traffic landing on a slow / weak site, or the lifetime customer value lost to faster-responding competitors.
  • · BrightLocal 2024 Local Search Industry: 60% of home services callers book with first responder.
  • · ServiceTitan industry data: top-quartile home services sites convert 9-12% visit-to-call vs 3% median.
  • · kratt audit of 4 home services companies, Q1 2026.
The stack

Wired into the tools you already run.

Vite + React + TypeScript + TailwindServiceTitan / Jobber / Housecall ProGoogle Local Services AdsCallRail (call attribution)Twilio (SMS confirmations)Schema.org/LocalBusiness + ServicePer-service-area programmatic pagesStripe (deposit capture)

Vite + React + Tailwind. Booking + lead capture wires to ServiceTitan / Jobber / Housecall Pro via API. Google Local Services Ads + CallRail for source attribution. Twilio SMS confirmations. Schema.org/LocalBusiness + Service for local SEO. Programmatic service-area pages (per zip / city) generated at build.

What it does

Four playbooks shipping in week one.

Each playbook is shippable within live in 7 days of kickoff. Most local services clients start with the first two and add the rest in weeks 2–4.

7-day local services site launch

Hero with service focus + emergency CTA, services, service area, reviews, financing options, online booking widget. Brand-locked. Mobile Lighthouse 95+. Conversion-tuned for both emergency + scheduled service intent.

10 wks → 7 days

Programmatic service-area pages

Per-zip / per-city / per-service combinations programmatically generated. e.g. 'HVAC repair in Austin TX' x 30 cities x 8 services = 240 SEO pages live on launch day. Each page LocalBusiness-schema'd + GBP-linked.

+200 SEO pages live

Emergency conversion CTA

Sticky emergency CTA on every page with current wait time + tap-to-call + SMS routing. Combined with kratt's voice agent for home services = sub-90-second emergency response. First-call-wins on emergencies.

+200% emergency conversions

Reviews + social proof at scale

Live review feed from Google + Yelp + Angi pulled via API + cached. Per-service review filters. Schema.org/Review markup for rich-result eligibility. Reviews update without code deploys.

+24% review-driven CVR lift
The receipts

Real numbers from a real operator.

Case study

A-Mobile + Sõbra Elekter, Estonian local-services sites with voice + dispatch wired in

Local services · towing + electrical · Estonia
2 sites
shipped
EE
Estonian-first content
Voice
agent integrated on each
A-Mobile (puksiir/towing, Tartu) and Sõbra Elekter (electrical contractor) both have the same shape: clear site, voice agent for after-hours dispatch, schedule + invoice wired in. Local services don't need a fancy site, they need one that actually answers the phone.
- kratt-built · A-Mobile + Sõbra Elekter
Pricing

What it costs, without the dance.

Local services sites run $8,000-$20,000 one-time depending on trade count + service-area scope. Includes ServiceTitan / Jobber integration + programmatic page setup + LocalBusiness schema. Most operations pay back the launch in <60 days.

Local Services · FAQ

Five things local services operators ask first.

The questions every local services prospect asks on the first call. Answers in writing so you can decide before booking.

How do programmatic service-area pages work?+

We define your services + service-area zips/cities in a data file. The build generates a page per service × area combination with localised content (city name, local landmarks, service-specific copy). 200+ SEO pages live on launch, each LocalBusiness-schema'd.

Will it integrate with ServiceTitan / Jobber?+

Yes. Booking forms + emergency leads write straight to ServiceTitan / Jobber via API with CallRail source attribution. Lead source attribution preserved. Dispatching pulls from your real-time tech availability.

How does the emergency flow work?+

Sticky CTA on every page with tap-to-call + emergency text routing. Combined with kratt's voice agent for home services: emergency call gets sub-90-second response with on-call tech dispatched. First-call-wins on emergencies.

Does it support multi-trade businesses?+

Yes. HVAC + plumbing + electrical combined sites get per-trade landing pages + per-trade-per-area programmatic pages. Trade-specific dispatch routing in ServiceTitan/Jobber. Master brand consistency across trades.

How much does a local services site cost?+

$8,000 for a single-trade 7-day site with programmatic service-area pages, $14,000-$20,000 for multi-trade businesses with full service-area coverage + emergency flow + reviews integration.

Ready for local services
launch site?

Book a 30-min strategy call. We’ll map your current setup, show you the system in action, and quote the deploy. If it’s not a fit, we’ll tell you on the call.

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what’s actually working.

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