Case study

The lead engine we built for ourselves.

Manual prospecting capped our own pipeline at 20-30 conversations a month. Every prospect cost hours of research, and the research never scaled with the growth targets.

Programmatic outbound · kratt-built · internalApify actors for business discoveryGemini 2.0 Flash website-quality scoringHuman-in-the-loop review queue for low-confidence scoresn8n personalized landing-page generation, one per prospectCloudflare Workers serving the pagesTelegram bot pushing qualified leads to sales
12d
system built
200+
qualified leads a month at capacity
<$0.50
cost per lead
0
hours of manual research per prospect

How these were measured: Internal numbers from our own run logs. This engine feeds kratt’s own outreach; nobody paid for it and no client results are claimed from it.

What we shipped

A full programmatic lead engine, built for our own outreach: Apify discovers businesses, Gemini 2.0 Flash scores each website, n8n generates a personalized landing page per prospect, Cloudflare Workers serves it, and a Telegram bot pushes hot leads to sales. It runs for about $0.50 a lead.

Apify actors for business discoveryGemini 2.0 Flash website-quality scoringHuman-in-the-loop review queue for low-confidence scoresn8n personalized landing-page generation, one per prospectCloudflare Workers serving the pagesTelegram bot pushing qualified leads to sales

What this page does not claim

  • No client revenue claim. This is our own pipeline, not a client engagement, and it is on this page as proof of what we build for ourselves before selling it.
  • No conversion-rate claim. Leads found and cost per lead are measured; what closes from them depends on the humans doing the calls.
  • Gemini scoring drifted on edge cases (single-page brochure sites with strong copy), so low-confidence scores go through a human review queue before they reach sales.
Recovery Guarantee: your revenue stops leaking, or we work free until it does. No lock-in.

Where is your business leaking revenue?

A free AI audit finds it, ranked by impact, and it is yours to keep.

Back to all case studies, or see every live build on the portfolio wall.

AI consultancyShip in daysGlobalNow booking September
kratt

The AI consultancy that finds the money your business is losing, then builds, hosts, and runs the AI to get it back. Shipped in days, not months.

★ Now bookingEU + APAC
The newsletter

Occasional notes on
what’s actually working.

No spam. Cancel anytime. Occasional notes only.
DOC · KRATT-FOOT-001 · © 2026 Kratt · All rights reserved
Book your free AI audit