Case study
The lead engine we built for ourselves.
Manual prospecting capped our own pipeline. Every prospect cost hours of research, and the research never scaled with the growth targets.
Programmatic outbound · kratt-built · internal
How these were measured: This engine feeds kratt’s own outreach; nobody paid for it and no client results are claimed from it.
Evidence class: Internal system
Reviewed 2026-09-30 · Kratt editorial review
Ownership and handover
Current owner
Kratt owns and operates this internal system.
Kratt's role
Kratt designed, built, and maintains the capability for its own work.
Handover
It is shown as capability evidence, not as a promised client deliverable.
What this page does not claim
- Not verified: 12 days to build the system, 200+ qualified leads a month at capacity, under $0.50 per lead, 0 hours of manual research per prospect, and the 20-30 conversations a month that manual prospecting capped us at. These figures were on this page before; no run log or other receipt for them was found in the receipt check of 2026-09-30, so they are not shown as metrics.
- No client revenue claim. This is our own pipeline, not a client engagement, and it is on this page as proof of what we build for ourselves before selling it.
- No conversion-rate claim. Leads found and cost per lead are measured; what closes from them depends on the humans doing the calls.
- Gemini scoring drifted on edge cases (single-page brochure sites with strong copy), so low-confidence scores go through a human review queue before they reach sales.
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