Case study

How kratt closed ProfiElekter OÜ’s revenue leak.

A 13-year-old Weebly site that ranked for almost nothing and produced near-zero inquiries, while a real 17-year track record (Swissotel, Hilton, a 50,000 m2 industrial LED refit) stayed invisible to Google.

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Electrical contractor, Tartu + Tallinn
www.profielekter.eelive
The ProfiElekter homepage on profielekter.ee, in Estonian: the hero line about electrical and energy systems for Tallinn and Tartu, the client logos, the five service blocks, the FAQ and the quote request section with the phone number and email.
  • 132live URLs in 3 languages (52 ET, 40 EN, 40 RU), from a ~6-page siteBuild receipt
  • 15local area spoke pages built (Tallinn + Tartu)Build receipt
  • 95technical SEO score, seomator (2026-09-29)Build receipt
  • 13yrdomain equity kept, 0 pages lost in migrationBuild receipt

How these were measured: Build receipts were checked against the shipped site and migration record on 2026-08-31: the page count, local spoke count, language set, and technical SEO snapshot are measured build facts. Anti Leib's ranking and inquiry statement is client-reported from WhatsApp on 2026-07-24, not a Google Search Console measurement. The page count and the SEO score were re-measured after launch: 132 URLs in the live sitemap on 2026-09-30 (52 ET, 40 EN, 40 RU) and a seomator score of 95 on 2026-09-29.

Evidence class: Client deliveryPublic naming: confirmed

Reviewed 2026-09-30 · Kratt editorial review

What we shipped

kratt preserved the 13-year domain with a like-for-like migration (zero ranking pages lost), then grew a dead 6-page brochure into a 132-URL, three-language local-SEO engine with a documentation-and-audit angle no competitor in Estonia plays.

  1. Full site rebuild + self-editable, portable CMS

  2. 15 local "elektrik <area>" spoke pages (Tallinn + Tartu)

  3. Industrial-lighting silo: hub + 7 regional Lõuna-Eesti spokes + warehouse guides

  4. Documentation & audit service pages + 10 native-Estonian blog articles (the differentiator)

  5. Solar payback calculator (lead-capture widget)

  6. Trilingual ET / EN / RU with hreflang + Service, FAQ and Breadcrumb schema

“Kodus annab veebileht juba elu märku. Elektritööd Tartu kandis kodust otsides annab esilehe positsiooni. Eile ja täna hommikul oli päringuid maja täis. See ei ole enam see stressihunnik, kus uute asjadega oli surnud vaikus, nagu ma poleks omas valdkonnas vajalik.”
Anti Leib Omanik, ProfiElekter OÜ

Ownership and handover

Current owner

ProfiElekter owns the domain, content, and business decisions.

Kratt's role

Kratt shipped the site, migration, local SEO structure, and editable CMS.

Handover

The site is editable by the client; ongoing changes and measurement are agreed separately.

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