kratt
FOUNDING COHORT · WAITLIST OPEN · FREE
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Founding cohort · for €2M–€30M operators · waitlist open

Give your AI a brain that knows your business.

Free 2-hour live build for €2M–€30M operators. We turn the AI you copy-paste from into a system that knows your business, drafts in your voice, and runs one real task end to end. You leave with it working, not with notes.

Save my spot, free

free · no date yet · the room locks at 150 · €99 kit free for the early list

or see inside the €99 Operator OS kit →
  • Business AI brain5 one-page docs
  • One real taskwired live
  • One metricto track Monday

Trusted By

The gap this session closes

Everyone uses AI now. Almost nobody gets results.

It is not the technology, and it is not your prompting. Generic AI knows nothing about your business and never touches your real tools, so you get bland answers you heavily edit. This session fixes both, live, in plain language.

Everyone's a user 0%

88% of companies use AI in at least one function, but only 29% see significant returns. Being a user stopped being the edge.

WRITER, Enterprise AI Adoption 2026
No results 0% The real number

of GenAI pilots show no bottom-line impact. The misquoted MIT number is really about this exact gap.

Fortune, on the MIT report
Nobody measures 0%

of organisations even measure their AI returns. If you cannot name the hours or euros, you are still dabbling.

AmplifAI, GenAI statistics
The cost of waiting

Every week the gap between "I use AI" and "AI does the task" stays open, you keep editing bland drafts by hand and paying for seats nobody uses. That is the slow, expensive, invisible cost of doing it the manual way.

The fix is not cleverer prompts. Prompt tricks are over. The discipline now is feeding AI the right context and your own documents, which any non-technical person can do.

See how we close it, live →
The framework

The 5-Level Dabbler-to-Results Ladder.

Five levels, named, so you always know your next step. Most operators are stuck at the bottom two, getting personally good at AI while the business gets nothing. We move you up one rung, live.

LVL01

Dabbler

You use ChatGPT now and then. It changed none of your numbers.

Where most are stuck
LVL02

Habit

You reach for AI daily, but it lives in a browser tab and your head. The value never leaves your skull.

The trap most never escape
LVL03

System

AI has a brain that knows your business and drafts in your voice. This is the one jump we make together, live.

Today's jump
LVL04

Loop

A real task runs end to end. Something happens, AI does it, you approve.

Wired live
LVL05

Engine

Multiple loops compound. You can name the hours and euros AI returned. This is the destination.

On the P&L

Most operators read this and place themselves in the bottom two, busy with AI, getting nothing back. You leave today having moved one real task to Level 3 or above. One rung, on your own laptop, live.

Make the jump with me, live →
What this actually is

A 2-hour live working session. You build it with me.

Not a lecture. Laptop required. We diagnose where you are, build a brain, connect a tool, and run a real task, live. You leave with one number to track Monday.

~100 min building · ~20 min on how we help
0:00

Where AI actually lives in your business

The 60-second live self-check. Five plain statements, from "I use AI sometimes" up to "I can name the hours AI saved me last month." You find your level out loud.

LIVE DIAGNOSIS · the Dabbler-to-Results Ladder
0:07

The Dabbler-to-Results Ladder

Five levels named, so you always know your next step. The trap is getting personally good at AI while your business gets nothing, because the value stays stuck in your head and a browser tab.

FRAMEWORK · know your level, know your next move
0:20

Build your business AI brain (live)

Five short one-page docs dropped into a Claude Project, Custom GPT, or your Obsidian / Notion vault. Then the same question asked of plain ChatGPT and the loaded brain, side by side. The on-brand answer versus the generic one is the moment that sells the whole idea.

LIVE BUILD · stop getting generic answers
0:38

Connect your tools, no engineers (live)

One plain-English sentence in a no-code builder: "when a lead fills out my form, draft a personalised reply in my voice and add hot ones to my CRM." The pattern is always the same: something happens → AI does the thinking → it lands somewhere. Drafts, never auto-sends.

LIVE BUILD · AI works ON your business
0:55

Recap + 5-minute break

One slide recapping the three wins so far, then a genuine break. The best module is right after the break, on purpose.

STATE CHANGE · back in 5
1:05

The four workflows worth automating

Focus beats breadth. The proven four, not the infinite menu: lead reply, inbox triage, follow-up, content reformatting. For each, a real before-and-after with your actual messy input, not a polished demo.

FOCUS · the proven four, ignore the forty
1:20
The payoff module

Run one real task end to end (do it with me)

The module that pays for the two hours. A task you do every week, run through your brain and your connected tool, on your own laptop. Messy real input in, on-brand draft out, landed where the work lives, you approve.

"I use AI" → "AI does it, I approve"
1:35

Measure it or it did not happen

Only about 20% of organisations even measure their AI returns. We attach one before/after number to the workflow you just built, so a CFO would recognise it.

RESULTS · one metric to track by Monday
1:45

From "here is how" to "here is the system"

You have seen exactly how to do this yourself. The last 20 minutes is for operators who would rather not spend three months learning the tools: the €99 self-install kit (free for the founding cohort), the done-for-you system, and how to book the audit call. No hard sell, the frameworks are yours either way.

THE TRANSITION · low-pressure, optional, yours to keep
1:55

Live Q&A

Your real questions on your real stack. This is where it meets your business.

OPEN MIC
Save my seat for the live build →
What you will build · the stack

You leave with working assets, not a slide deck.

Every attendee gets these, no upsell to access them. Each one is a real asset with a real market price, given to you free for showing up.

Asset 01 / 06 Delegate, do not prompt
One-line prompt
Structured brief
BrainVoiceOffersCustomers
company.md1 page
voice.md1 page
offers.md1 page
customers.md1 page
rules.md1 page
Trigger
Lead in
AI
Decides
Action
Lands
Lead reply Inbox triage Follow-up Reformatting
Inbox Calendar CRM Forms AI hub
Dabbler
User
Builder◀ your level
Operator
Engine
Before
3.5
hrs / reply
After
0.4
hrs / reply

The brief-it-like-an-intern structure, so you stop typing one-line prompts and start handing AI a real task with context.

the ×100 prompting habit, fixed live
Add it upThe founding cohort also keeps the €99 self-install kit, the productized version of everything above, with 23 importable automations and 2 voice agent setups inside. Roughly €2,500 of real-priced value, free to attend.
€2,500 stacked value Free founding cohort · €99 kit included
Claim my assets, free → No card · founding cohort keeps the €99 kit
Honest fit

For operators who dabble with AI but get nothing back yet.

Built for you

This is for you if

  • You run or help run a €2M–€30M company as a founder, CEO, COO, or ops/marketing lead.
  • You already use ChatGPT for emails, maybe a bit of Copilot, but it has not changed a single one of your numbers.
  • You are not technical, you do not write code, and you have no interest in starting.
  • You want plain language with do-this-Monday moves, not anything that smells like "engineering."
  • You would rather see one real task working than sit through a parade of 30 apps.

Deliberately not for

This is not for you if

  • You are an engineer or developer looking for APIs, architecture, or model internals. This is operator-level, by design.
  • You are hunting for "10 magic prompts that will change your life." We are doing the opposite of that.
  • You are an AI tourist who wants a from-zero "what is AI" lecture. We start one step up, where you already are.
  • You are pre-revenue or under €2M. The moves here assume a team and real recurring tasks to hand off.
Your hosts

Taught by operators, not gurus.

Karl-Kristjan Saar

Karl-Kristjan Saar

Co-Founder · Technical Director

The operator who actually wires the systems. Karl-Kristjan designs how kratt's whole stack fits together, the plumbing that turns "I asked AI" into "AI did the task, and it landed where my team works." He keeps 12+ systems running in production across kratt's companies, each block tested on its own before it plugs into anything bigger. When this session shows AI running a real workflow end to end, that is the wiring he builds every week. No theory, no jargon. The system, working.

LinkedIn
Oskar Korjus

Oskar Korjus

Co-Founder · AI Ops

Oskar co-founded kratt and co-built diil.ai, but the reason he can teach this is simpler: he runs AI inside his own companies. Across Investland Bali, Pellago, A-Mobile and Sõbra Elekter, the brains, workflows and agents you build in this session are the same ones answering his leads and clearing his inbox right now. He is not a guru selling a method from the outside. He is the operator who has to live with whether it actually works, on real P&Ls, every day.

LinkedIn

kratt's one rule: we ship systems people actually use, not tools that gather dust. · 4 onboarding slots a month.

Keep dabbling, or be in the room when AI starts doing one task.

The founding cohort walks out with an AI brain built, one workflow wired, and a number to track. The session is free, and the early list gets the €99 kit on top.

Save my spot, free →
Free · no date yet · €99 kit for the early list
Why a waitlist, not a date

Founding cohort. No fixed date. Here is how it works.

This is a live working session, not an auto-playing replay. So we run it as a small founding cohort and go live the moment the list is ready, not on a date we picked to create false urgency.

1

Join the waitlist, free

Add your name to the founding cohort. No date, no card, no commitment.

2

The list fills

It grows toward 150 operators. No fake countdown, no resetting timer.

3

We lock the date

The moment the cohort fills, we set the live date and you hear it first.

4

Go live, build it together

You join the 2-hour working session and wire one real AI task with us.

Want in sooner? Refer 2 peers to jump the line. Your share link is on your confirmation screen the second you join.

What the founding cohort gets
01

The €99 self-install kit

Included free. Run it the same night.

02

First claim on the build slots

We onboard 4 operators a month. You jump the queue.

03

You go first, forever

Founding members are in by default every time we run it.

Get on the list, free →
Free · no date yet · you go first when it locks
Straight answers

Questions operators ask before they join

Is this a pitch? +

No. About 100 of the 120 minutes is teaching you build it with me: build a business AI brain, wire one real workflow, measure the result. The last 20 minutes shows what it looks like to have the system built for you, for the people who ask. If you only want the frameworks, take them and go.

What does it cost? +

Free. The full 2-hour session is free, and so are all the take-home assets. The founding cohort also gets the €99 self-install kit included. There are paid services if you want them, but the entire teaching is free.

Do I need to be technical? +

No. No code, ever. No APIs, no architecture, no jargon. Everything is shown as "click here, connect that," on screen, framed by the business result. If you can use ChatGPT and your email, you can do everything in this session.

I already use ChatGPT. Is this too basic for me? +

Almost everyone in the room already uses ChatGPT, and almost no one is getting real results from it. That is exactly the gap this session closes: from casual use to a brain that knows your business and tools AI actually operates. We start one step above zero, where you already are.

Will it be relevant to my business? +

Yes. You work YOUR loop, live. We do not run a generic demo. We take a task you do every week, build it through your brain and your connected tool, and put a number on it for your business.

When is it? +

There is no date yet, and that is on purpose. This is a live founding cohort, so we open the first session the moment the list is full rather than picking a date to manufacture urgency. Join the waitlist to lock your seat, and you get the date before anyone else, with reminders before it runs.

What if I cannot make it live? +

The founding cohort gets the replay. It is a live working session built to be done with us, so live is best, but if you join the founding cohort you keep access to the recording either way.

What do I get for joining early? +

You go first when we open the doors, you get the €99 self-install kit free, and you get first claim on the done-for-you onboarding queue (we take 4 operators a month). You can also move up the list by referring other operators, and top referrers get a 1:1 brain-building slot with Oskar.

Founding cohort · waitlist open · free

Stop dabbling. Be in the room when AI starts doing one real task.

You are already paying for ChatGPT seats you barely use. In two hours, with no new budget, no engineers and no jargon, you walk out with three things you did not have this morning.

A brain built for your business One workflow wired and running A number to track from day one

The room locks at 150 operators and you go first when it does.

Free, value first · no date, no card · refer 2 to skip the line · €99 kit free for the early list
Free 2-hour live session · founding cohort filling now
Join the waitlist →